Outline of the press release is given below. We need it rewritten with a corporate and sophisticated tone.
Arab Dates launches promotions with travel-retail exclusives for Dubai Duty Free
The installation is inspired by the iconic Dubai Frame and promotions include a variety of offers with plain, stuffed and chocolate dates. The brand aims at targeting UAE tourists who can take back to their home country a product that can showcase their experience in Dubai.
Arab Dates' Head of Sales, Vasu Narayan says, "Providing UAE tourists with an ideal gifting solution that is culturally Arabic is what we want to achieve through these promotions. Dates have been recognised as nature's candy and what better souvenir gift than something that is healthy and indulgent in one go."
Arab Dates commenced in 2004 with a vision to offer the world the most delicious combination of flavors when it comes to dates. The flavor combinations are boundless and the unique packaging along with the modern twist on the traditional Arabian culture of serving dates is key in offering customers something unique.
Arab Dates share by value in the region is high at 60%, based on 2017 figures. In 2018 year-to-date, they have been ranked 5th in the Delicatessen category and continue deliver SKU's the fall under the top 100's in Dubai duty free. This is only the beginning for the company and they have a lot in the pipeline to surprise its customers.
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