Fermé

Help me write something

Part 1: INTRODUCTION

Identify and describe the vision / mission statement for the organisation

Part 2: SWOT

Review the SWOT analysis from coursework 1, updating where necessary. Illustrate in grid format.

Part 3: COMPETITOR ANALYSES

Identify a selection of competitors (minimum 3 competitors) using appropriate criteria such as price, quality, brand value, level of advertising, product range etc

Using the strategic positioning tools PLC, BCG matrix and perceptual mapping, identify the competitive advantage for the organization

Part 4: ANSOFF’S MATRIX

Identify appropriate marketing objectives using Ansoff’s growth matrix

Part 5: STRATEGIES & MARKETS

Identify a growth strategy from the Ansoff’s growth matrix and propose a short term marketing strategy (marketing mix recommendations) for an appropriate target market. Produce a target market profile, detailed description (pen portrait) and visual board of a typical target consumer.

OVERALL:

Ensure appropriate application of the case-study to the theories and business models.

Use relevant marketing planning tools and present in appropriate formats where applicable

Compétences : Article Writing, Rédaction

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Concernant l'employeur :
( 0 commentaires ) london, United Kingdom

Nº du projet : #15807828

26 freelance font une offre moyenne de £83 pour ce travail

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