OGLIVY ON ADVERTISING - Apply only if you are native speaker
Num. of words: 5500
Information for the business: We provide mix of marketing & Multimedia along with 3D
Outline & Structure: Hi to all of you that "HATE RULES "
According to David Ogilvy (1983),"The first thing I have to say is that you may not realize the magnitude of difference between one advertisement and another.I have seen one advertisement actually sell not twice as much, not three times as much , but 19.1/2 times as much as [login to view URL] advertisement occupied the same space .Both were run in the same publication .Both had photographic [login to view URL] had carefully written copy .The difference was that one used the right appeal and the other used the wrong appeal.
I have this website that requires content for a business in Marketing & Multimedia along with 3D- virtual Reality and Augmented Reality.
There are 30-35 pages in total, Approximately 18 No of service pages ,the service pages requires 150 - 300 Words.
" I run the risk of being denounced by the idiots who hold that any advertising technique which has been in use for more than two years is ipso facto obsolete" :)
Extensive research needed: yes
Extra notes: This job requires creative writing to create harmony and outlining a supportive links between the services . Due to technicality of the services , it is important that you make yourself available for voice interview via VOIP channel to ensure that you are confident to come on board .
Intelligent thinking required to provide style of writing that is easy to read and understandable in regard to services that are innovative and edgy, less conservative. elegantly describe the relation and dependency of services on each other based on approach to Cross-Channel Marketing ,finding a viable solution that provides a single view of the customer. Must be able to clearly write about hierarchy model , The key is placing your customer at the heart of the design effort: Researching, Testing and Validating at each stage.
It is important the copy writer to envisage the reasons behind each service category , Understand the skill-set that each service bring along to show ,we are flexible and provide bespoke approach – and the simplicity, practicality and clarity of our deliverables.
Industry Focus : Automotive, Financial Services, Gaming, Retail,Fashion ,Travel & Leisure
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25 freelance font une offre moyenne de $310 pour ce travail
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