Content Writing

- Steenkamp and Baumgartner (1998)

- Ye, Merz, and Alden (2008)

- Durvasula, Netemeyer, Andrews, and Lysonski (2006)

Please write a paragraph or two on each of the required readings summarizing and critiquing their contributions to the literature in international marketing and/or marketing.

Add to this a paragraph or two integrating the common themes in all of them.

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