Scenario: you are working as a blogger for a consumer magazine and carry out a market and marketing research to find facts and create an opinion about internet marketing. a blog article in two parts is showing results of research, graphical evidence and a justified conclusion. in the first blog you have to explain the principal benefits of internet marketing to customers, for example using contrasting businesses. write the general introduction in of the blog article every customer counts part 1 with the following issues and topics:
1 opportunities to compare and select providers.
2 increased bargaining power.
3 availability of more comprehensive and up-to-date product information.
4 opportunities for lower costs via 'dynamic pricing' eg internet auctions.
5 greater supply convenience through availability of responsive transaction facilities eg airline ticketing.
6 immediate online sales and customer service without travel or unsatisfying sales experiences, availability of digital complaints services.
7 opportunities to pool customers experiences collectively via chat rooms ie consumer-to-consumer (c2c), better prices with 'middle man' removed.
8 no sales pressure.
9 easier to cancel as no person-to-person issues.
10 more leisure time.
the second part is to write the blog article every customer counts part 2 in which you describe in detail the key benefits and opportunities presented by internet marketing activity for a selected business.
8 freelances ont fait une offre moyenne de 7 € /heure pour ce travail
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