Product Analytics

Project Overview: The objective of this project is to establish a comprehensive product analytics framework that enables data-driven product decisions. The consultant will define a complete event tracking plan, collaborate with the engineering team to implement analytics using Mixpanel, validate data accuracy, and continuously analyze user behavior to identify friction points, optimize user experience, and support product roadmap planning. Scope of Work: Key Responsibilities: Understand product flows and define an end-to-end event tracking plan. Create event taxonomy, user properties, and funnel definitions. Collaborate with developers to implement and validate Mixpanel tracking. Build key dashboards for user journeys, funnels, retention, and feature adoption. Analyze user behavior to identify drop-offs, friction points, and UX improvement opportunities. Provide regular insights and recommendations to inform product decisions. Expected Deliverables: Product analytics tracking plan. Mixpanel setup and validated event implementation. Analytics dashboards and key reports. User journey and funnel analysis with actionable recommendations. Documentation for future tracking and maintenance.

Project ID: 40566686