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We are seeking an experienced Marketing Strategist / Marketing Director to take ownership of our marketing strategy and lead generation efforts for our growing Australian cleaning business. This is not a content creation or social media posting role. We already have a marketing assistant responsible for content creation, social media scheduling, and email campaigns. We are looking for someone who can provide strategic direction, manage performance, and drive measurable business growth while becoming a genuine part of the business. Key Responsibilities: - Develop and execute a comprehensive marketing strategy across multiple channels. - Increase qualified leads and sales across both B2B and B2C markets. - Oversee and mentor our existing marketing team member. - Drive growth through SEO, Google Ads, Meta Ads, email marketing, partnerships, and PR opportunities. - Improve website conversion rates and customer acquisition performance. - Analyze campaign performance and provide clear reporting on ROI, lead generation, and sales outcomes. - Identify new growth opportunities and implement scalable marketing initiatives. Ideal Skills & Experience: - Proven track record generating leads and sales for service-based businesses, particularly local services like cleaning. - Familiarity with tools such as ClickUp, Mailchimp, Canva, Metricool, WordPress, Google Analytics, Google Search Console, Google Ads, Meta Business Suite, Ascora, and Xero. - Strong experience with SEO, Google Ads, Meta Ads, and email marketing. - Highly organized with the ability to manage projects from concept to completion. - Experience managing or mentoring marketing staff or contractors. - Strong emotional intelligence and communication skills to align with our relationship-focused values. - Ability to create strategy while providing direction, accountability, and oversight rather than simply executing tasks. - Attention to detail, initiative, and the ability to follow through on projects independently. To Apply: Please provide: 1. Examples of businesses you have helped grow. 2. Specific lead generation and sales results achieved. 3. Case studies showing ROI and measurable outcomes. 4. Your approach to SEO, paid advertising, and conversion optimization. 5. Examples of managing marketing teams or contractors.
Project ID: 40512305
33 proposals
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Active 6 days ago
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33 freelancers are bidding on average $21 AUD/hour for this job

Hello, I am a professional Digital Marketing Expert with proven experience in SEO, Social Media Posting & Promotion, and Meta (Facebook & Instagram) Paid Ads Management. My services help businesses increase website traffic, generate quality leads, improve brand visibility, and boost sales through a result-driven marketing approach. -- My Complete Digital Marketing Process: ✅ SEO (Search Engine Optimization) ✔ Website Audit & Technical SEO Check ✔ Keyword Research ✔ Website & Competitor Analysis ✔ On-Page SEO Optimization ✔ Off-Page SEO (Safe & Quality Backlinks) ✔ Weekly Work Report ✔ Monthly Ranking & Progress Report ✅ Social Media Posting & Organic Promotion (SMO) ✔ Social Media Management ✔ Regular Posting ✔ Quality Hashtags with Descriptions ✔ Organic Social Media Promotion ✔ Weekly Work Report ✅ Meta Ads (Facebook & Instagram Paid Ads) ✔ Business & Competitor Analysis ✔ Audience Research & Targeting (Custom, Lookalike & Interest-Based) ✔ High CTR Image & Video Ad Strategy ✔ Scroll-Stopping Creative Ads ✔ Budget Optimization & Smart Bid Strategy ✔ Daily Campaign Monitoring & Optimization ✔ Lead, Sales, Traffic & Engagement Campaigns ✔ Weekly Performance Report ✔ Monthly Growth Report ? Campaign Goals I Can Achieve: ✔ Website Traffic Growth ✔ Lead Generation ✔ Sales & Conversions ✔ Brand Awareness ✔ Social Media Growth ✔ Retargeting & Remarketing Feel free to message me for more details. Let’s grow your business together ? Thank you.
$15 AUD in 5 days
8.2
8.2

Hi there, We can help shape a clear growth plan across SEO, paid media, conversion optimisation, partnerships, PR, and email strategy, with a focus on measurable lead generation and sales impact. Our strength is turning channel data into practical priorities that improve performance across both B2B and B2C. We also work well alongside existing marketing staff, providing direction, performance oversight, and support to keep execution aligned with commercial goals. We would review current assets, identify the highest-value opportunities, and establish a reporting rhythm that ties activity to leads, conversions, and ROI. If helpful, we can start by assessing the current funnel, channel mix, and growth opportunities, then define a focused action plan. Best Regards, 8veer
$25 AUD in 10 days
5.9
5.9

As an experienced data analyst, I have developed a skill set that aligns perfectly with your need for a marketing strategist. My proficiency in MS Excel, SEO, and web scraping comes as a valuable asset in any conversation concerning generating sales or leads for service-based businesses. For instance, in one of my previous roles, I employed targeted market research and lead generation techniques to achieve an impressive 25% growth in qualified leads within just six months. Moreover, my experience extends beyond just executing tasks. I have successfully managed a team of marketing professionals enabling me to deeply understand the importance of providing strategic direction. This skill will enable me to expertly guide your marketing assistant, reduce any inefficiencies or overlap that may exist within the department while enhancing overall productivity. Perhaps most significantly, my ability to analyze performance and produce clear ROI reports gives me exceptional insight into how our marketing strategies are working. With this capability, I can guarantee a data-driven approach to maximize your customer acquisition performance and improve website conversion rates; ultimately delivering measurable growth for your business. Join forces with me today and let's increase your qualified leads and sales together!
$20 AUD in 40 days
4.9
4.9

Hi, I can help bring structure and direction to the marketing side. My experience is across lead generation, paid ads, outreach, CRM follow-up, content planning, and campaign reporting. I’ve worked with businesses where the main problem was not lack of activity, but unclear direction, weak tracking, and no proper link between marketing work and actual sales opportunities. For this role, I’d focus on understanding what is already working, where leads are dropping off, and which channels deserve more attention. Then I’d give clear direction to the team so execution stays focused on revenue, not just content or traffic. I’ve also managed campaign workflows and worked with contractors/team members, so I’m comfortable owning the marketing direction while keeping reporting simple and useful. I'm open for questioning session where I can also showcase my previous case studies. Best, Hamza Mushtaq
$18 AUD in 40 days
4.5
4.5

Hello, I’m an experienced Digital Marketing Strategist with strong expertise in SEO, Google Ads, Meta Ads, conversion optimization, and lead generation for both B2B and B2C businesses. My focus is not just on driving traffic but on generating qualified leads and measurable revenue growth. Over the years, I have helped businesses increase organic traffic, improve conversion rates, reduce cost per lead, and scale customer acquisition through data-driven marketing strategies. I have managed multi-channel campaigns, optimized websites for higher conversions, and provided detailed ROI reporting to stakeholders. My approach includes: • Developing a comprehensive growth strategy aligned with business goals • SEO, Google Ads, and Meta Ads optimization for qualified lead generation • Conversion Rate Optimization (CRO) to improve website performance • Performance tracking, reporting, and continuous campaign improvement • Team coordination and strategic direction for marketing execution Recent results include improving lead quality, increasing organic visibility, reducing acquisition costs, and generating consistent sales opportunities through integrated marketing campaigns. I would be happy to discuss your business goals and outline a customized growth strategy focused on measurable outcomes and long-term scalability. Looking forward to hearing from you. Best Regards, Sikandar Khan
$20 AUD in 40 days
3.3
3.3

Hi, most service businesses don’t struggle with “more marketing”, they struggle with turning inconsistent ad and SEO traffic into predictable, trackable leads that actually convert into booked cleaning jobs. You mentioned owning strategy across SEO, Google Ads, Meta Ads, and conversion rate improvement while working alongside an existing marketing assistant, which usually breaks down when execution is active but there’s no single system tying lead quality to revenue outcomes. I will build a performance-led growth system that aligns SEO intent, paid campaigns, and landing page conversion paths into one funnel, while tightening tracking in Google Analytics and Search Console so every lead source is measurable against real bookings and revenue. Alongside that, I will guide your marketing assistant with clear weekly priorities so execution stays aligned with lead quality improvements rather than isolated content or ad activity. What are your current top two lead sources right now, and which one do you feel is bringing volume but low-quality enquiries? Best Regards, Fizza Nadeem K
$20 AUD in 40 days
3.4
3.4

Dear Client, Good evening . How are you? I hope this proposal finds you well. I'M A CERTIFIED & EXPERIENCED EXPERT, WELL VERSED WITH THE REQUIREMENTS FOR YOUR PROJECT "Lead Generation Marketing Strategist." This is to inform you that I have KEENLY gone through your project description, CLEARLY understood all the project requirements as instructed in your project proposal and this is to let you know that I will perfectly deliver as desired. Being in possession of all stated required skills, (SEO, Marketing Strategy, Internet Marketing, Leads, Public Relations, Google Ads, Conversion Rate Optimization, B2B Marketing, Sales and Analytics), as this is my field of professional specialization having completed all certifications and developed adequate experience in the respective field, I hereby humbly request you to consider my bid for professional, quality and affordable services that meet all your requirements. I always guarantee timely delivery and unlimited revisions where necessary hence you are assured of utmost satisfaction when working with me. Please send me a message so that we can discuss more and seal the project. WELCOME.
$70 AUD in 40 days
0.0
0.0

I noticed your marketing assistant handles content, social, and email—but the role you’re hiring for isn’t execution. That’s the gap: you need someone to diagnose why your channels underperform, not just post more content. The hidden cost is wasted ad spend and missed conversions because attribution isn’t tracked properly, and your team lacks a clear growth roadmap. Before applying, I mapped out a full 90-day strategy for this exact scenario—phase breakdown, risk factors, and success metrics—because I wanted you to see exactly how I’d transition you from content dependency to measurable growth. The first step isn’t another campaign; it’s auditing your current stack to find the 20% of fixes that deliver 80% of results. When would you be open to a 30-minute diagnostic call to review the audit framework?
$20 AUD in 40 days
0.0
0.0

Melbourne, Australia
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Member since Jun 14, 2026
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