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We are looking for an experienced Amazon PPC specialist who has worked with niche, intent-driven brands — not high-volume catalog products. Category: Meaningful gemstone jewelry (giftable, emotional positioning, not mass-market fashion jewelry) Marketplace: Amazon US Stage: Early growth (brand registered, campaigns active, but require restructuring) IMPORTANT: This is not a “set campaigns and optimize bids” role. We need someone who understands customer intent and can build a qualified traffic strategy. Our products are not impulse-buy, price-driven items. They are emotional, symbolic purchases. Therefore, PPC must focus on relevance and conversion quality, not traffic volume. Scope of Work: • Audit the current campaign structure • Identify irrelevant traffic sources and wasted spend • Rebuild campaign segmentation based on search intent • Develop a keyword isolation and harvesting system • Implement a strong negative keyword framework • Shift from discovery-heavy structure to qualified targeting • Lower CPC by improving relevance signals • Improve CVR through better query matching • Build a scalable structure for ranking specific themes (intent-based searches) We are NOT looking for: • Generic PPC management • Broad/auto-heavy traffic strategies • “Let the algorithm learn” approaches • One-size-fits-all structures used for commodity products We ARE looking for someone who can explain: • How they transition from discovery → qualification → scaling • How they identify buying-intent keywords vs browsing keywords • How they structure campaigns differently for niche brands Please include in your proposal: • A short explanation of your strategy for niche products • Example of a campaign structure you built for a non-commodity brand • Your approach to search term harvesting and negative logic • How you decide when to scale vs restrict traffic We prefer strategic thinkers over operators. This role may evolve into a long-term partnership if alignment is strong.
N° de projet : 40250645
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30 freelances proposent en moyenne $33 USD/heure pour ce travail

Hi, Amazon PPC refers to pay-per-click advertising on the Amazon platform. It allows Amazon Sellers to run ads for their products directly on Amazon search results & competitor listing pages to drive customers to their product pages. Amazon product ads are much more effective than Facebook Ads or Google Ads simply because they are only shown to people already shopping on Amazon and in the act of looking for products to buy. Facebook and Google users are usually doing something completely different and your ads need to get them to stop what they’re doing to go buy your product, and they are much less likely to be interested in buying your product than someone who is on Amazon typing in your product to the search bar. For ease of Amazon PPC management, it’s best practice to create separate adgroups for each match type within each campaign. There are 3 different types of ads: Product Display – choose which competitor product pages your ads show up on Search – choose which search results pages your ads will show up on. If you are selling a cheese grater you may run ads on the search term “cheese grater stainless steel.” Remarketing – show ads to shoppers who have interacted with your brand before Regards
$25 USD en 3 jours
8,9
8,9

As an Amazon PPC specialist with a decade-long track record, I am seasoned in crafting strategies that go beyond what most freelancers offer - I focus on aligning your campaign structure specifically with the intent-driven nature of your niche jewelry brand. I understand that your products are not impulse buys - they are emotional, symbolic purchases demanding a strategy that prioritizes relevance and conversation quality. To achieve this, my team at Marketing For Greatness has built and scaled successful intent-based campaigns for non-commodity brands. One of our strengths lies in our approach to understanding customer intent and structuring campaigns uniquely for each brand we work with. We don't create "one-size-fits-all" structures, but rather tailor-make campaigns using metrics grounded in the exploration-qualification-scaling model. We are adept at identifying buying-intent keywords vs browsing keywords and can build an effective negative keyword framework that refines your traffic. Our promise to you is continual improvement through rigorous data analysis, as underpinned by our expertise in SEO and the comprehension of search term harvesting and negative logic. This positions us not just as operators but as strategic thinkers, which is corroborated by the er.
$38 USD en 40 jours
5,4
5,4

I can help you build a profitable, intent-driven PPC strategy for your meaningful gemstone jewelry brand. My approach is simple: attract qualified buyers, reduce wasted spend, and scale what converts. Here’s how I’ll handle your campaigns: Intent-Based Structure: Separate buying-intent vs browsing keywords Custom Campaign Architecture: Unique setup per SKU (no generic structures) Keyword Isolation: Exact/Phrase harvesting from search term reports Negative Framework: Strong filtering to control CPC and protect margins Data-Driven Scaling: Expand only when ACOS, CTR & CVR justify it Emotional Positioning Alignment: Campaign messaging that matches symbolic/jewelry buying behavior I’ve previously optimized emotionally positioned brands by tightening targeting and lowering unnecessary CPC while increasing conversion quality. I use tools like Helium 10, Jungle Scout, and Viral Launch to ensure every decision is backed by real search data. My goal is not just traffic — but sustainable, profitable growth. Muhammad Danish Amazon PPC & E-commerce Specialist | 5+ Years Experience
$25 USD en 40 jours
4,6
4,6

Hi there, I have 4+ years managing Amazon US PPC, including niche, intent-driven brands where emotional positioning matters more than traffic volume. For meaningful gemstone jewelry, I would shift strategy from discovery-heavy to intent-tiered qualification. My Approach: 1. Audit & Intent Segmentation I separate queries into: • High buying intent (e.g., “rose quartz healing bracelet gift”) • Symbolic/occasion-based intent • Browsing/low intent terms Campaigns are rebuilt around single-theme ad groups to control relevance signals and CVR. 2. Discovery → Qualification → Scale • Controlled auto + broad for harvesting • Exact isolation for converting terms • Aggressive negative framework to block gift-unrelated or fashion-browse traffic 3. Search Term Harvesting Weekly mining → isolate converting queries → move to exact → apply cross-negatives to prevent overlap. 4. Scaling Logic Scale only when CVR stabilizes above account average and ACoS supports profit. Restrict traffic when CPC rises without intent alignment. For niche brands, relevance lowers CPC and improves CVR more than bid increases ever will. Happy to share a structured campaign example. Best regards, Muhammad Ali
$25 USD en 40 jours
4,7
4,7

Greetings! I’m a top-rated freelancer with 16+ years of experience and a portfolio of 750+ satisfied clients. I specialize in delivering high-quality, professional Amazon ppc services tailored to your unique needs. Please feel free to message me to discuss your project and review my portfolio. I’d love to help bring your ideas to life! Looking forward to collaborating with you! Best regards, Revival
$38 USD en 40 jours
4,3
4,3

Your current issue isn’t traffic volume, it’s unqualified traffic lowering CVR and wasting spend on browsing keywords. I fix this by restructuring campaigns into intent-based layers: controlled discovery for data, exact-match isolation for proven buying terms, strict negative frameworks to block low-intent searches, and ranking campaigns for symbolic themes that actually convert. I scale only when query-level CVR supports it, not when impressions rise. This protects the budget, improves conversion quality, and builds ranking around emotional buying intent, which is critical for a niche gemstone brand. If you're available let me know, then we will discuss this in depth. Thanks, Aniq
$25 USD en 40 jours
4,2
4,2

Hi, I understand you need an Amazon PPC specialist for your meaningful gemstone jewelry brand. These are emotional purchases not impulse buys so campaigns must focus on relevance not just volume. My Strategy: I audit current campaigns to find wasted spend then rebuild based on buyer intent. For gemstone jewelry this means separating engagement searches like "meaningful gift for wife" from purchase searches like "labradorite pendant". I use controlled campaigns to gather data then harvest converting terms into exact match groups. I add negatives aggressively to filter out bargain hunters. I isolate top performers into single keyword campaigns with custom bids. I scale only when keywords show consistent profitability. I restrict when ACOS exceeds target with no conversions. For an artisan jewelry brand I built separate campaigns for exact intent keywords phrase variations and competitor targeting. This improved CVR by 28 percent and reduced ACOS by 15 percent. I focus on buyer psychology not just bids. Next Step: Grant me access. I will deliver an audit and rebuild plan within 5 days. Best regards, Zeeshan Khan
$25 USD en 40 jours
3,2
3,2

Hello, I am really excited about the opportunity to collaborate with you on this project! It aligns perfectly with my skill set and experience, and I’m confident I can contribute meaningfully to your vision. I genuinely enjoy working on projects like this, and I believe we can create something both functional and visually engaging. Please feel free to check out my profile to learn more about my past work and client feedback. I’d love to connect and discuss the project details further your goals, expectations, and any specific features or ideas you have in mind. The more I understand your vision, the better I can bring it to life. I am ready to get started right away and will put my full energy and focus into delivering quality results on time. My goal is not just to complete the project, but to exceed your expectations and build a long-term working relationship. Looking forward to hearing from you soon! With regards! Abhi
$25 USD en 40 jours
3,2
3,2

I noticed you’re restructuring Amazon US campaigns for a niche, giftable gemstone line and not chasing vanity traffic. This isn’t about broad reach; it’s about relevance and intent that translates to meaningful sales. I’ll start with a thorough audit of current campaigns, identify irrelevant traffic, and resegment by real buyer intent, moving from discovery-heavy to qualification-first. I’ve worked with non-commodity brands where emotional, symbolic purchases require precise language and tight negative logic so the right shoppers stay in the funnel. This reminds me of a project I finished last quarter where we cut wasted spend by 40% while lifting CVR through sharper query matching and a structured harvest process. My approach for niche products is simple: map intent signals to stages of the buyer journey, isolate high-value themes, and prune anything that doesn’t clearly align with purchase intent. I’ll build a campaign skeleton around intent-based themes, not broad keywords, and implement a robust negative keyword framework from day one. For harvesting, I’ll set incremental iterations: gather queries, classify them by intent, prune low-intent terms, and feed the best performers into tight, scalable ad groups. I’ll know it’s time to scale when ROAS stabilizes and search term harvest produces repeatable, profitable themes.
$25 USD en 11 jours
2,5
2,5

Hi, I read your project carefully. My name is Ali Akbar. I specialize in building Amazon PPC strategies for niche, intent-driven brands, focusing on relevance and conversion rather than broad traffic. I have 3 years of experience designing campaigns for brands where emotional and symbolic value drives purchase decisions. ***My approach for your brand: Audit campaigns and cut wasted spend Restructure around buyer intent Build keyword harvesting & negative logic Optimize CPC and conversion rates Scale intent-focused, qualified traffic I focus on transitioning campaigns from discovery → qualification → scaling, carefully identifying buying-intent keywords and filtering out casual browsing traffic. I track query performance to know when to expand or restrict traffic and adjust bids strategically. I’m ready to align strategy with your brand vision and grow qualified Amazon traffic effectively. Best regards, Ali Akbar
$25 USD en 40 jours
1,6
1,6

As an experienced Amazon PPC strategist with a particular focus on niche brands, I believe I'm the perfect fit for your meaningful gemstone jewelry brand. For over 5 years, I've successfully helped numerous businesses like yours to scale on Amazon through optimized listings, tailored PPC campaigns, and strategic account management. I genuinely understand that your unique product line calls for a distinctly different approach than that of mass-market fashion jewelry. Drawing on my extensive background in driving intent-based traffic, I intend to thoroughly audit your current campaign structure to identify and eliminate irrelevant traffic sources, thereby freeing up wasted spending. I'll then rebuild the entire segmentation of your campaigns based on customer intent, and develop a sophisticated system of keyword isolation and harvesting. With careful attention to negative keywords and improved relevance signals, I'll focus on increasing conversion quality rather than simply maximizing traffic volume. One aspect that truly distinguishes me from other PPC specialists is my ability to instantly recognize the difference between buying-intent keywords and browsing keywords. This skill serves as the foundation of my campaign structure - especially for non-commodity products like yours. Ultimately, my goal is always to transition from discovery to qualification to scaling - keeping financial health at the forefront. If you entrust this project to me.
$38 USD en 40 jours
1,8
1,8

I've just completed a similar project. I built a tailored Amazon PPC strategy for a niche emotional jewelry brand emphasizing buyer intent over volume. This project’s focus on qualified traffic and campaign restructuring is well aligned with my expertise. Understanding customer intent and strategic campaign segmentation are critical for this role. Specializing in niche brands, I prioritize performance, security of ad spend, and a polished user experience to maximize conversions. Let's chat about your goals; worst case, you walk away with a free consultation and a clearer understanding of your project. Kind regards, Curtley
$30 USD en 14 jours
0,2
0,2

Hello, I understand you are seeking an Amazon PPC specialist for your niche jewelry brand, focusing on meaningful gemstone pieces with an emotional positioning. I have extensive experience in Search Engine Marketing, Digital Marketing, and PPC Marketing, particularly in working with intent-driven brands like yours. My proposed approach involves auditing current campaigns, restructuring based on search intent, implementing a robust negative keyword framework, and optimizing for relevance and conversion quality rather than traffic volume. I specialize in transitioning from discovery to qualification to scaling, identifying buying-intent keywords, and structuring campaigns uniquely for niche brands. Please find examples of my work in https://www.freelancer.com/u/Curveballsol I am committed to effective communication and delivering exceptional results for your brand. Best regards, Curveball Solutions
$38 USD en 40 jours
0,0
0,0

With over 10 years of experience in digital marketing and e-commerce, I understand the unique challenges that come with promoting niche, intent-driven brands like your meaningful gemstone jewelry line on Amazon. Your emphasis on relevance and quality over quantity resonates with me, and I am well-equipped to help you achieve your goals. In past projects within the jewelry and gifting industry, I have successfully implemented targeted PPC strategies that prioritize customer intent and emotional connection. By auditing current campaign structures, isolating relevant keywords, and implementing a strong negative keyword framework, I have consistently improved conversion rates and lowered CPC for my clients. My approach involves transitioning from discovery to qualification and scaling, identifying intent-driven keywords, and structuring campaigns specifically for niche brands. I have a proven track record of building successful campaign structures for non-commodity products, and my search term harvesting and negative logic strategies have delivered tangible results. I am excited about the opportunity to collaborate with you and help grow your brand on Amazon. Please feel free to reach out to discuss your project further and how we can work together to achieve your digital marketing objectives.
$40 USD en 15 jours
0,0
0,0

Hi, I’ve led Amazon PPC for niche, intent-driven jewelry brands, improving conversion quality over traffic volume in early-growth accounts. I will audit your structure and rebuild campaigns that prioritize buying intent and relevance to lower CPC and raise CVR. My strategy: move discovery → qualification → scaling by isolating intent-based keywords, structuring campaigns by purchase journey (Discover, Consider, Purchase), and using tight match types with layered negatives to protect spend. Example structure I built: separate campaigns for thematic intent (e.g., "birthstone gift", "sympathy keepsake"), mid-funnel consideration SKUs, and exact-match purchase campaigns that harvest high-intent queries into dedicated brackets for scaling. Search term harvesting & negative logic: continuous weekly harvesting, promote converting queries into exact-match bids, and add browsing/broad queries to negatives; build negative lists per theme and SKU to prevent cross-contamination. I scale when consistent CVR and ACoS thresholds are met over 14-21 days; I restrict when CVR drops or irrelevant queries rise. Which three purchase-intent search phrases have historically driven the most sales for your top SKU, and can you share current ACOS and CVR by campaign? Best regards, Juan Aponte
$25 USD en 14 jours
0,0
0,0

Nice to meet you , My name is Anthony Muñoz, I express my interest in working on your project after carefully reading the requirements and concluding that they match my area of knowledge and skills. I am currently the lead engineer for the IT agency DSPro and I have more than 10 years of experience in the field. I have successfully completed a large number of similar jobs and I consider your project to be a challenge in which I would like to work and be able to make it a reality. Please feel free to contact me, it will be my pleasure to help you. I greatly appreciate the time provided and I remain attentive to any questions or concerns. Greetings
$62 USD en 40 jours
3,4
3,4

I am an excellent fit for your project, having successfully completed similar work in the past. I understand you need more than just bid optimization—you want a clean, professional, and user-friendly PPC strategy that builds from discovery to qualified, intent-driven traffic focused on emotional, symbolic purchases rather than volume. Even though I am new here, I have worked on numerous projects outside of freelancer and developed the skills necessary to complete this work effectively. I specialize in integrated campaign audits, keyword isolation, negative keyword frameworks, and building seamless, scalable structures tailored to niche brands. I’d be glad to discuss your project—at best, we find a strong fit to work together; at minimum, you receive a complimentary consultation. Regards, Keagan.
$25 USD en 14 jours
0,0
0,0

You don’t need another PPC operator. You need someone who understands intent, emotion, and positioning. For niche, symbolic jewelry, I don’t chase volume I build qualified traffic systems. My first step is a full structural audit: isolating wasted spend, mapping search intent (gift-driven, meaning-based, occasion-led), and separating browsing terms from buying-intent queries. I transition campaigns from Discovery Qualification Scaling using controlled harvesting. Auto and broad campaigns are used only for data mining, then high-converting terms are isolated into exact-match intent clusters. Strong negative keyword logic protects budget and sharpens relevance, lowering CPC while improving CVR. For non-commodity brands, I build theme-based campaign architecture ranking around emotional angles, not generic keywords. Scaling happens only when query-level profitability and conversion consistency are proven. If you want strategic growth, not just traffic management, I’d value the opportunity to partner long term.
$25 USD en 40 jours
0,0
0,0

Subject: Intent-Driven Architecture for Symbolic Jewelry (Amazon US) Como ingeniero especializado en sistemas lógicos, mi enfoque para Amazon PPC no es la gestión genérica, sino la arquitectura de señales de intención. En un nicho emocional como la joyería con significado, el éxito no es el volumen, sino la pureza del tráfico. Estrategia para Productos de Nicho: Aplico un Filtrado Determinista. En lugar de "joyería de moda", segmento por disparadores emocionales (ej. healing, protection, anniversary). Mi prioridad es el Relevancy Score: si el término de búsqueda no coincide con la psicología del comprador, es ruido y se elimina. Estructura y Cosecha (Harvesting): Aislamiento de Keyword: Implemento una estructura Alpha/Beta (Exact Match Isolation). Si una keyword convierte, se extrae a una campaña única para control total de puja. Lógica Negativa de N-Gramos: No espero a perder dinero. Analizo patrones de palabras ineficientes (ej. "barato", "plástico") para bloquear tráfico irrelevante antes de que ocurra. Escalabilidad vs. Restricción: Restrinjo cuando el CVR se diluye (señal de que el algoritmo está ampliando el alcance a público frío). Escalo mediante la Profundización Vertical: aumento presupuesto solo en los términos que mantienen un CTR y CVR estables, protegiendo el ranking orgánico por relevancia. Transformaré su cuenta de un gasto de "descubrimiento" en una máquina de conversión de alta fidelidad.
$50 USD en 48 jours
0,0
0,0

Greetings Sir, I’m Ishu, an Amazon growth specialist with 8+ years of experience managing intent-driven brands where relevance and conversion quality matter more than traffic volume. Your jewelry is symbolic and emotion-led — not a commodity. PPC must focus on qualified intent, not clicks. My Approach for Niche Products Discovery → Qualification → Scaling I begin with controlled discovery (segmented auto + phrase). Converting terms are isolated by intent (gift, meaning, occasion) and moved into exact-match silos. I scale only after CVR and ACoS stabilize — never raw traffic. Buying vs Browsing Intent I classify keywords into: High emotional intent Research/browsing Low-commercial Budgets are prioritized for high-intent queries, while browsing stays in low-bid research campaigns. Campaign Structure (Non-Commodity Brand Example) Segmented Discovery Intent Cluster Campaigns Exact Isolation (1–3 keywords per ad group) Competitor ASIN targeting Theme-based ranking campaigns Result: Lower CPC through stronger relevance, higher CVR, and scalable structure without wasted spend. Scaling Decisions I scale only when CVR meets or exceeds account average, performance is stable for 2–3 weeks, and query-to-listing relevance is strong. If traffic quality drops, I restrict and refine immediately. This is structured qualification — not generic PPC management. I’d be happy to audit your account and outline a restructuring plan. Best regards, Ishu
$25 USD en 10 jours
0,0
0,0

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