Healthtech Development

This project covers a full-spectrum overhaul of our digital presence. The scope starts with a technical SEO audit, moves into AI-driven on-page tuning and authoritative link acquisition, and culminates in conversion-focused Google Ads plus social media optimisation. All work must align with one central metric: qualified leads and sales. I currently rely on three traffic pillars—SEO, social media, and paid advertising—so your strategy should weave them together seamlessly. Expect to use tools such as Google Search Console, GA4, Ahrefs/SEMrush, and any AI assistants that accelerate research or content optimisation. Deliverables 1. Technical SEO audit with prioritised fix list. 2. AI-enhanced on-page optimisation for key pages. 3. Off-page authority plan and initial high-quality backlinks. 4. Keyword research, competitor gap analysis, and content calendar. 5. Google Ads account build or rebuild, conversion tracking, and weekly performance dashboards aimed at lead generation. 6. Social Media Optimisation roadmap tied to engagement KPIs. 7. Monthly progress report mapping actions to traffic, lead, and ROI targets. Acceptance Criteria • All fixes and campaigns must be traceable to measurable lifts in organic traffic, ad conversions, and social engagement. • Google Ads CPA and ROAS goals agreed at kick-off and reported weekly. • Audit issues resolved or scheduled within 30 days of approval. If this end-to-end approach aligns with your expertise, I’m ready to move quickly once the roadmap is approved.

Project ID: 40486272