Fashion Advertising Strategy & Execution

I’m preparing a new marketing push for my fashion line and I need a specialist who can take full ownership of the advertising side—from shaping the brand story to placing scroll-stopping creatives in front of the right audience. The brief is deliberately open because I want to tap into your expertise: you’ll recommend the most effective mix across social platforms, search, or even print magazines if it makes sense for the label and the budget I outline once we talk. Here’s what I expect to walk away with: • A concise campaign strategy that defines the core message, target persona, channel selection, flight dates, and benchmark KPIs. • A suite of polished ad assets—static and motion—ready for Instagram, Facebook, TikTok, Google, or any other agreed outlet, designed in Adobe Creative Cloud (Photoshop, Illustrator, Premiere) or equivalent. • A media plan detailing placements, bid strategies, and projected reach/conversion metrics. • Post-launch performance report summarising results against the agreed KPIs and clear next-step recommendations. The clothing line has a modern, minimalist aesthetic with mid-range pricing, so the tone must stay aspirational yet accessible. Strong familiarity with Meta Ads Manager, Google Ads, influencer seeding, and data-driven optimisation is important. Please share one or two relevant fashion campaigns you’ve run, highlighting the creative angle and measurable outcome; that will help me understand how you approach storytelling and ROI. Once I approve the strategy, we’ll lock milestones: concept & storyboard, asset delivery, launch, and first performance review. If everything meets the brief—brand voice consistent, specs correct for each placement, and early metrics on track—we’ll expand into a longer-term retainer.

N° de projet : 40282600