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FACEBOOK ADS SPECIALIST / AGENCY WANTED UK EDUCATION & TUTORING MARKET Overview We are seeking an experienced Facebook Ads specialist or agency with a proven track record of generating high-quality leads in the education, tutoring, coaching, mentoring, or high-ticket service sectors. This is not a beginner role. We are looking for a strategic partner who can review our existing advertising infrastructure, analyse years of historical campaign data, improve performance, and help build a scalable lead generation system capable of supporting significant growth. Our business operates in the premium UK education market, providing GCSE, A-Level, Further Maths, Science, Economics, Computer Science and university preparation programmes. We are particularly interested in specialists who understand parent psychology, educational marketing, lead nurturing, and high-ticket service sales funnels. ________________________________________ Current Situation We have been running Facebook advertising campaigns continuously since 2022. This means: • Several years of historical campaign data • Existing audiences and pixel data • Previous winning and losing campaigns • Existing funnels and lead generation systems • Existing landing pages and marketing assets We require an expert who can analyse this historical data and use it to improve future campaign performance. ________________________________________ Scope of Work Phase 1 – Audit & Strategy Review and analyse: • Existing Facebook Ad Account • Historical campaign performance • Existing audiences • Existing pixel setup • Existing conversion tracking • Existing lead generation processes • Existing landing pages and funnels Provide recommendations on: • What should be retained • What should be removed • What should be rebuilt • Scaling opportunities • Budget allocation strategy ________________________________________ Phase 2 – Funnel Architecture Advise on and help implement the optimal funnel structure. Potential funnels include: Option A Facebook Ad → Instant Lead Form → WhatsApp Automation → Appointment Booking Option B Facebook Ad → Messenger Conversation → Automated Qualification → Appointment Booking Option C Facebook Ad → Landing Page Funnel → Application Form → Strategy Call Option D Facebook Video Ad → Funnel → Webinar/VSL → Application We are open to recommendations regarding the most effective funnel for the education sector. ________________________________________ Phase 3 – Tracking & Measurement We require assistance with: • Facebook Pixel implementation • Conversion API setup • Event configuration • Lead tracking • Conversion tracking • Funnel attribution • Custom audiences • Lookalike audiences • Retargeting systems The goal is complete visibility over: • Cost per lead • Cost per appointment • Cost per application • Cost per enrolment • Return on ad spend (ROAS) • Customer acquisition cost (CAC) ________________________________________ Phase 4 – Creative Strategy Advise on and help implement: Video Ads • Direct-to-camera ads • Authority positioning • Case study ads • Parent-focused ads • Exam-season ads • University admissions-focused ads Lead Generation Ads • Instant Forms • Messenger campaigns • WhatsApp campaigns Retargeting Campaigns • Video viewers • Website visitors • Lead form opens • Lead form abandonments • Existing database retargeting ________________________________________ Phase 5 – Testing & Scaling Develop a structured testing framework. This should include: • Multiple ad variations • Multiple creatives • Multiple hooks • Multiple audiences • Multiple offers We want a clear methodology for: • Identifying winners • Eliminating losers • Scaling successful campaigns • Increasing budget safely • Maximising lead quality ________________________________________ Ideal Candidate You should have: • Extensive Facebook Ads experience • Experience generating leads in education, tutoring, coaching, mentoring, or high-ticket services • Strong understanding of conversion tracking and attribution • Funnel-building experience • Experience with WhatsApp automation systems • Experience with Messenger automation systems • Strong analytical skills • Ability to explain strategy clearly via screen share sessions We strongly prefer candidates who can demonstrate previous success in the education sector. ________________________________________ Working Style We prefer collaborative working. Rather than simply managing campaigns behind the scenes, we would like to work together via Zoom screen sharing sessions where strategy, implementation, testing, and optimisation can be discussed openly. We value transparency and knowledge transfer. ________________________________________ To Apply Please provide: 1. Details of your Facebook Ads experience 2. Education-sector case studies (if available) 3. Screenshots or examples of successful campaigns 4. Typical monthly budgets managed 5. Experience with WhatsApp and Messenger automation 6. Experience with Facebook Pixel and Conversion API 7. Your proposed approach to scaling a tutoring business 8. Your hourly or project-based pricing Applications without relevant experience or evidence of results may not be considered. We are looking for a long-term partner capable of helping us build a highly scalable lead generation system for a premium education business.
Project ID: 40477868
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36 freelancers are bidding on average £412 GBP for this job

As an experienced Facebook Ads Specialist, I have a proven track record of generating high-quality leads, particularly in education and tutoring sectors. Over the years, I have mastered the art of analyzing historical campaign data, understanding audience behavior, and crafting effective funnels that drive significant growth. This is a valuable skill set that would enable me to thoroughly review your campaign infrastructure, optimize your existing landing pages and marketing assets, and recommend the best way forward for your business. In addition to my advanced understanding of Facebook advertising and strategies tailored to parent psychology and educational marketing, I also possess strong skills in tracking and measurement. Lastly, my vast testing experience can be incredibly powerful for you. I will implement multiple ad variations and creatives along with A/B tests to identify winners, eliminate losers and scale successful campaigns safely. With my meticulous approach to performance optimization -analyzing clicks & conversion data daily, identifying new trends or technologies- you can trust that your campaign won't just be running on autopilot but will constantly be improving for better results. With my skillset and expertise, I am more than ready to add value to your marketing efforts in the best possible manners to fuel growth in target ROAS while scaling effectively. Looking forward to collaborating with you!
£250 GBP in 30 days
7.4
7.4

Hello, I would love to bid on this project as Meta Ads is my field of expertise. Working for advertising agencies for the last 15+ years has given me the know-how of growing brands both large and small through various digital channels. My skills specifically lie in Google and Meta Ads, SEO, digital strategy, lead generation, and analytics. I have looked at your ask and it seems that you are looking to drive more leads through ads for your clients. I can certainly be of assistance there. If you can please give me some more details about the scope of the project and about your clients, it will give me more direction about what sort of custom growth plan they will need. It is my hope that we can work together where I can deliver the results you are looking for. Thank you, Kirill
£750 GBP in 7 days
7.1
7.1

Quick question — from your historical data since 2022, have your best enrolments come from Instant Forms, landing pages, or direct WhatsApp conversations? I have 7+ years of experience in Meta Ads, lead generation funnels, conversion tracking, and high-ticket service marketing. What stands out here is the amount of historical data available, which creates a strong opportunity to identify winning audiences, creatives, and conversion paths rather than starting from scratch. My approach would begin with a full audit of your ad account, pixel data, attribution setup, landing pages, lead quality, and funnel performance. From there, I would build a structured testing framework covering creatives, audiences, offers, WhatsApp/Messenger automation, retargeting systems, and Conversion API tracking to improve visibility on CPL, cost per appointment, cost per enrolment, CAC, and ROAS. I’m comfortable collaborating through Zoom screen-sharing sessions and believe transparency, data analysis, and continuous optimization are essential for scaling a premium tutoring brand sustainably. Thank you, Jojo
£500 GBP in 7 days
5.3
5.3

Hi there, This project instantly caught my eye, so I had to reach out. I noticed your need for an experienced Facebook Ads specialist to enhance lead generation in the education sector. With a solid track record in strategic advertising and funnel optimization, I believe I can add value. My skills include in-depth campaign analysis, funnel architecture, and tracking implementation. I am confident that my expertise aligns perfectly with your requirements for seamless lead generation strategies. Let me know if you are available for a quick chat! Regards, XRProConnect
£400 GBP in 7 days
4.7
4.7

Hey there !! I can take full operational ownership of your Meta lead-generation engine, turning your historical data since 2022 into a highly scalable acquisition system for the premium UK GCSE, A-Level, and university prep market. My UK Education Blueprint: Data Audit & Funnel Fix: Reviewing your account history to isolate winning hooks. For premium tutoring, I recommend an Option A/C hybrid (Meta Ad \rightarrow Form \rightarrow WhatsApp automation nurture \rightarrow Booking) to capture high-intent parents fast. CAPI & Multi-Stage Tracking: Deploying Meta’s Conversions API to ensure 100% visibility over Cost Per Appointment, Cost Per Enrolment, and overall ROAS. Parent-Psychology Creatives: Scripting video ads that target exam-season anxiety and elite admissions ambitions, using a strict A/B framework to test hooks and offers. Collaborative Scaling: I work via transparent, live screen-shares to review optimizations, managing typical budgets up to £10k+/month and scaling safely by 15-20% increments to protect lead quality. Looking forward to your reply !! Warm regards, Rajat Pathania
£250 GBP in 30 days
4.6
4.6

Hi there, As an Advanced Facebook Ads Specialist, my expertise traverses a wide range of technical fields including Software Development, Data Analytics, Digital Marketing and Web Design. With several years of experience in the industry, I've honed my skills to not just increase leads but to build scalable and sustainable systems that deliver consistent results. My knack for data analysis would help me precisely analyze your historical Facebook campaign data, allowing us to identify what works and construct strategies that drive growth. Importantly, my portfolio includes various education, tutoring and coaching organizations that have sought my services to engage with audiences effectively. Having understood both the nuances of parent psychology as well as high-ticket service sales funnels, I'm competent in delivering the unique blend of creativity and strategic optimization this project demands.
£500 GBP in 3 days
3.0
3.0

Hi there, This is exactly the kind of project I enjoy working on. I’ve helped education and high-ticket service businesses generate quality leads through Facebook Ads, and I understand how important parent psychology, trust, and clear funnel structure are in this space. Given you already have years of data, the first step I’d take is a proper audit of your ad account, pixel, funnels, and past campaigns. This helps identify what’s worth scaling, what needs fixing, and where we can improve lead quality and cost efficiency before making changes. I’m comfortable working collaboratively over Zoom, walking through strategy, tracking setup (Pixel + CAPI), funnel options, and scaling frameworks so everything stays transparent and aligned. Could you share your website URL so I can review your current funnel? Also, which funnel type has performed best for you so far (forms, landing pages, or Messenger)? Happy to chat and explore how we can build a scalable system together. Thanks, Ranjeet
£500 GBP in 7 days
2.8
2.8

With my background as a Facebook Ads specialist and Digital Marketer, I understand that solid experience and a strategic approach are vital for a high-performance campaign. I have been utilizing Facebook advertising since its inception and have maintained successful campaigns across various sectors. A major factor that distinguishes me from other freelancers is my ability to not just run ads, but to comprehensively review and analyze significant amounts of historical campaign data in order to identify existing winning approaches, eliminate non- effective ones, signifi- cantly boost performance, and set up a scalable lead generation system tailored specifically to your needs. Moreover, my proficiency in creating and implementing video ads such as direct-to-camera ads will help establish authority positioning within the UK education market that you serve. Additionally, my expertise in retargeting campaigns will offer you the ability to engage with leads even after they may have abandoned application forms or lead forms. Overall, as an experienced practitioner with expertise in numerous facets of digital marketing,
£500 GBP in 15 days
1.8
1.8

Hi, I can help you You want more high quality parent leads for premium UK tutoring, at lower cost, with clear tracking. I’ll audit what you have, keep winners, fix gaps, set a clear funnel, refresh ads that speak to parents, and scale the parts that work. You’ll see cost per lead, booking, and enrolment, and we’ll meet on Zoom to move fast together. This will take a few days, I've been doing this type of work for years. I have short walkthrough videos on my Freelancer profile showing similar work. 1) What assets and data do you have now across ads, pixels, funnels, and CRM? 2) What does a perfect lead and final enrolment goal look like to you? Ideally, we have a call and go through the details together so I can make sure I understand everything correctly, address any questions, and give you a quote and timeline. Would that work? Best, Nicolas
£500 GBP in 7 days
0.0
0.0

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