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My athleisure label—split between relaxed loungewear and performance-ready activewear—already has a draft brand deck, but the creative direction still feels scattered. I want the entire identity tightened so the modern women in their 20s and 30s that I serve immediately recognise our voice, visuals and values across every touchpoint. The priority is developing a truly distinctive brand voice and matching visual language, then translating both into scroll-stopping social media content that stays true to the story. All work should be wrapped up within a month so the first collection can launch on schedule. Deliverables • Refined brand voice guidelines (tone, key phrases, messaging pillars) • Updated visual identity system (colour palette, typography, logo tweaks, imagery style) • 30-day social media content plan with ready-to-post assets and captions • Finalised, polished brand deck consolidating the above elements Acceptance Criteria • Voice guidelines feel authentic to everyday, style-conscious women and are clearly documented. • Visual assets align with the deck, are supplied in web- and print-ready formats, and remain consistent across mockups. • Social posts demonstrate seamless integration of the new voice and visuals, showing variation for reels, stories and static feed. • All files are organised and delivered in editable formats (Adobe CC or Figma preferred) alongside a clear usage guide.
Project ID: 40475023
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35 freelancers are bidding on average $1,929 USD for this job

From your brief, I understand you are looking for a brand identity design. You can see an example of one of those projects in my portfolio links here: https://www.freelancer.com/u/Emdyarts If you award me the project, I'd be pleased to discuss this further and get started for you as soon as possible. Thanks! Emdy
$1,950 USD in 3 days
9.2
9.2

As a graphic designer with over five years of experience, I've had the privilege of working on diverse projects, including complete brand identity overhauls. I understand your crucial need for a refined brand voice and visually distinctive elements to communicate coherently with your target audience. I am confident in my ability to craft messages that resonate deeply with modern women in their 20s and 30s, while maintaining a consistency that ensures they feel the presence of your brand across all touchpoints. My approach involves meticulous attention to detail; an essential element for such a project. From refining your tone, key phrases, messaging pillars to tweaking logos and curating consistent social media content, my core expertise aligns with your needs. I'm familiar with the tools you prefer like Adobe Photoshop, Illustrator, and Figma and accustomed to delivering designs in various formats which are readily usable for print or web. Moreover, our timelines sync perfectly as I've previously completed intricate projects within a one-month timeframe. My ultimate aim is always to deliver polished products that accurately reflect the client's vision. Thus, choosing me would guarantee not only high-quality design deliverables but also an organized delivery of editable files and a clear usage guide that will enable you seamlessly continue and adapt the work in the future.
$2,000 USD in 20 days
8.9
8.9

Hi there, Thank you for considering my bid. My name is Etienne. I'm a UK-based freelance designer with over 12 years of experience. My work is backed by a proven track record of successful projects, excellent client reviews, and long-term partnerships. I believe my experience is a strong match for your project, and I’d be glad to offer my services. I can help you sharpen the voice, refresh the visual system, and translate both into a clean 30‑day content plan with ready‑to‑post assets. Everything will be delivered in organised, editable files and wrapped into a polished brand deck. Please take a look at my portfolio below: https://www.freelancer.com/u/etienn If you’re interested in working together, I’d be happy to connect via chat or schedule a meeting to discuss the project further. I’m available to get started right away and am confident I can help make the project a success. Best wishes, Etienne
$3,000 USD in 30 days
8.1
8.1

With a broad range of skills in concept art, graphic design, character and logo design, I have a keen eye for detail that your project needs to succeed. I understand the importance of a refined and cohesive brand identity, and I am confident in my ability to develop a distinct brand voice and matching visual language that resonates deeply with your target demographic. Having worked on numerous projects involving the creation of brand guidelines and visual identity systems, I am well-equipped to give your athleisure label the makeover it needs. With a focus on the needs and preferences of modern women in their 20s and 30s, my deliverables will reflect authenticity and style—narratively, visually, emotionally. Lastly, my skill set extends beyond just creating beautiful visuals—I'm also experienced in animation which is a bonus for developing social media content that truly stands out. I am confident that within a month, I can deliver the refined voice guidelines, updated visual identity system, 30-day social media plan with ready-to-post-assets you require. These will be delivered in editable formats along with a usage guide for ease of future updates. Choose me to bring your athletic label to life with modernity and consistency across all touchpoints!
$1,800 USD in 7 days
7.5
7.5

Hi, this is the kind of branding project I genuinely enjoy because it goes beyond just making things look pretty. The biggest challenge with athleisure brands right now is creating a voice and visual identity that actually feels recognizable instead of blending into the same minimal fitness aesthetic everyone is using. I can help refine the full direction from tone of voice, messaging, typography, palette, logo refinement, imagery style, and social storytelling so the brand feels cohesive across both loungewear and performance wear. The 30-day content system is especially important because that’s usually where most brands lose consistency after the deck is finished. I work with brand systems, social-first visuals, and fashion-focused creative direction, so everything would be built to feel modern, feminine, elevated, and usable long-term. Portfolio: https://www.freelancer.com/u/Humaumair12
$2,250 USD in 7 days
7.7
7.7

Hello, With 10+ years of experience, I can refine your athleisure brand’s voice and visuals into a cohesive identity that resonates with modern women. I’ll craft authentic messaging pillars, update your visual system with polished assets, and deliver a 30‑day social media plan aligned with your story. Do you prefer a bold, energetic tone or a softer, lifestyle‑driven feel for the brand voice? I’ve done similar work with great success and confident to fulfill your requirements. Let’s talk.
$1,500 USD in 30 days
7.3
7.3

Cape Town, South Africa
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