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Marketing report

$30-250 AUD

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Publié il y a plus de 8 ans

$30-250 AUD

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No more than 1500 words (plus or minus 10%). write a report on the ways two different organisations have been able to compete in their markets. Your report should discuss the following points about each of the two organisations: 1. Evidence that the organisation has a gain a competitive advantage from their marketing processes. 2. Theoretical analysis of the reasons for the achievement of this advantage. Your discussion is to be based on two suitable published case studies. This means case studies published in the academic literature – for example, the series of case studies in a textbook, or published in journals etc. Case studies and short articles in newspapers, magazines, website opinion pages and the like are definitely not acceptable, although such materials may be used to supplement the published case study and your analysis. All sources must be properly referenced. Process: 1. Choose two cases. They all need to be published cases in academic sources (e.g. textbooks, journal articles). It is obviously important that each case represents an instance of a company achieving a clear success in terms of their marketing function. 2. Analyse and locate evidence. Begin to analyse each case in terms of the two questions – particularly question one listed previous. It is vital that you respond to both questions, but the evidence successful marketing practice is more likely to be in the case material itself. It is in this part of the process that you might bring in supplemental material from company documents/websites, media analysis and so on. Be sure to reference all sources properly. You need to try and show clear and where possible objective evidence of sustained competitive advantage. 3. Analyse and explain. You need to move from the presentation of evidence to explaining how the company/organisation was able to achieve its success through its strategies. consider any aspect of the marketing strategy process and/or any aspect of the organisations’ marketing-based strategising that you think has enabled them to sustain their competitive advantage. Consider using relevant models and theoretical perspectives to make your analysis. For example, you might find that one successful organisation has executed its marketing strategy by applying Ansoff’s Matrix in a disciplined manner, whereas another successful organisation has executed a successful marketing strategy by consistently exploiting some interesting form of customer segmentation. You may find an opportunity to critique various concepts and theoretical positions through seeing how they apply or don’t apply to your case organisations. 4. Write up. respond to this task in report format, with headings and subheadings used to help readers understand the structure this assignment. A possible structure might be: a. An introduction which both sets up the task and the rest of the paper, and introduces the core concepts that the task is designed to deal with. You might also take this chance to scope the work – for example the time frame that will be used to assess the marketing success for the case organisations. b. Description of the two cases. Describe each case, each organisation and the sources of your information. c. Evidence of Marketing-related success (leading through to a competitive advantage for the firm). Marshal all the evidence that you can that you think reveals that each organisation has well and truly found success in the marketing realm. d. Analysis and Explanation. Provide a detailed analysis of how each organisation achieved its success in marketing terms. e. Conclusion. Summarise the key points and what can be learnt from the overall analysis.
N° de projet : 8949036

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I uphold professionalism at all times and quality and timeliness are key to me. My experience in academic writing is vast and, over the years, I have developed a rare knack in deciphering complex and structured assignments in all Academic fields. Regards
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Hello! Being a professional and one of the most experienced academic writers with hundreds of reviews on this website, I would love to do this project for you. I have read all the requirements carefully and your project seems very interesting.
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I am MBA from Middlesex University and worked five years as a research analysts in different multinational companies. In addition to that, I have written hundreds of Assignments, Essays, Theses, Dissertations and Reports for university students.
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Drapeau de AUSTRALIA
melbourne, Australia
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Membre depuis août 18, 2015

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