Develop and write a 'Marketing management case' , key sections are:
Background and justification: Provide the background of what marketing case you have selected, what aspect (and problem) are you going to address in the case. Justification of why you came up with the idea and why it was a reasonable marketing case.
Organization of the case: Systematyically discuss the key points or sections. Provise coherent , logical and succint discussion following the key discussion pointsand study resources. In addittion, develop five questions for this case and brief answers.
Case Method: Write what info/data and their source4s you have used for each of the key discussion. This may include butr not limited to images, data, tables, figures, newspapers, magazines, recent textbooks and journal articles, authentic websites.
Case presentation: Appropriate writing styles ans instructions followed. Grammar, spelling, citation and proper referencing style, font, image etc
Words Limit: Minimum 2000 and Maximum 3000 words
Fromat: Marketing Mangement Case study not a report
Referencing Style: Harverd (Author-date)
Organization is Filpkart (India)
and the case is the big billion day of Filpkart
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