Case Study

According to the case study "Fast Food Wars in Singapore", Answer the questions in detail.


1. Conduct an IMC context Analysis for one of the following: MacDonald's, Pizza Hut or KFC

2. Identify the target markets that are best suited to each of the following: McDonald's, Pizza Hut and KFC.

3. What type of product positioning does each company use? Discuss the merits of the positioning strategy.

Should it be change or should it remain the same. Why?

4. What type of promotional strategy should each major competitors use?

5. Base on the information in this chapter, how would a company like Carl's Junior or Subway compete effectively against McDonald's?

What types of IMC components would work best?

Marking Guide is also provided as a guideline to the standard required.

They are all according to the questions numbers.

Compétences : Rédaction scientifique

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