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Business Strategy

STRATEGIC PLANNING

A - Business mission, visions, objectives, goals and core competencies of an organisation are important factors determining a performance of an organisation. Therefore it is important to assess in general how these inform a planning stage of strategy creation.

B – Managers can use a range of planning techniques when developing a new strategy. You will apply some techniques to investigate diverse external and internal factors that have to be considered when formulating strategic business plans for Cirque du Soleil in the United States. Explain techniques you used in this assignment for the environmental and organisational audits of Cirque du Soleil in the US and analyse factors that could be investigated using these techniques. In addition to that, discuss advantages and limitations of applied techniques and so evaluate if these techniques would be effective in developing plans for the future of Cirque du Soleil in the US/ your organisation in the particular country.

STRATEGY FORMULATION

A - In order to propose a new strategy for Cirque du Soleil, we need first to analyse United States business environment. For this purpose apply Porter ́s Diamond model in your case study and carry out the environmental audit. Your findings must be supported by evidence.

B - For strategic positioning of Cirque du Soleil, it is important to understand the internal environment. For that purpose, managers can use several analytical models. For this report analyse strategic capabilities of Cirque du Soleil by carrying out an internal audit. Use the concept of strategic capabilities developed by Hamel and Prahalad.

C - When developing strategic plans it is important to identify and analyse different stakeholders of an organisation. In this section assess a significance on the stakeholder analysis when formulating a new strategy for an organisation.

Compétences : Rédaction scientifique

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