Terminé

Academic Writing international marketing

5. Why are infomercials, sponsorship, and product placement growing in importance for global marketers? Name three companies that have successfully used direct mail or other forms of direct-response advertising. Mohammed Alibrahim paper + presentation

you can use academic source you have to use Harvard style

Required Readings Keegan, W.J. and Green, M.C. (2011), Global Marketing, 6th edition, Upper Saddle River, New Jersey: Pearson Prentice Hall. (ISBN: 978-0-13-702386-8)

Suggested/Supplement Readings

• Cateora, P. R. and Graham, J.L, (2011), International Marketing, 15th edition, USA: McGraw-Hill Higher Irwin.

• Cateora, P. R., Graham, J.L., Gilly, M.C. and Papadopoulos, N. (2011), International Marketing, 3rd Canadian edition, Toronto: McGraw-Hill Ryerson.

• Czinkota, M.R. and Ronkainen, I.A. (2010), International Marketing, 9th edition, USA: South-Western Cengage Learning.

• Czinkota, M.R., Ronkainen, I.A., Farrell C. and McTavish, R. (2009), Global Marketing: Foreign Entry, Market Development & Strategy Implementation, 1st, Canadian edition, USA: Nelson Education.

• Gillespie, K. and Hennessey, H.D. (2011), Global Marketing, 3rd edition, USA: South-Western Cengage Learning.

• Hollensen, S. (2009), Essentials of Global Marketing, 1st edition, Essex, UK: Pearson Education.

• Hollensen, S. (2010), Global Marketing: A Decision-Oriented Approach, 5th edition, Essex, UK: Pearson Education.

• Johansson, J. K. (2009), Global Marketing: Foreign Entry, Local Marketing and Global Management, 5th edition, Boston: McGraw-Hill Higher Education.

• Usunier, J. and Lee, J.A. (2009), Marketing Across Cultures, 5th edition, Essex, UK: Pearson Education.

In order to find practical examples to help develop strategies and ideas for the group project and case study, students should also pay regular attention to additional sources, such as Business Week, Fortune, Forbes, international trade and marketing journals.

Expertise Assignment

(Individual) Each student will be assigned to complete and present an expertise assignment. Students have two weeks to investigate a particular topic area in international marketing (i.e. marketing mix elements, environmental factors, global market activities, etc.). It is expected that students will provide a deeper analysis of the given topic and provide an applied example or exercise in the presentation to deepen the students’ learning. Students will be provided an outline of the assignment with further detail the first week of classes.

5. Why are infomercials, sponsorship, and product placement growing in importance for global marketers? Name three companies that have successfully used direct mail or other forms of direct-response advertising. Mohammed Alibrahim

Referencing Faculty in Business Programs require the Harvard style of referencing for academic papers. Please see Quote, Unquote Referencing and a Speedy Guide to Harvard Referencing at [url removed, login to view]

Compétences : Rédaction scientifique

en voir plus : global marketing decision oriented approach 5th edition, writing style guide, writing style examples, writing style analysis, writing strategy, writing strategies, writing resources, writing quote, writing outline, writing journals, writing in response, writing for the education market, writing forms, writing exercise, writing essentials, writing elements, writing classes boston, writing classes, writing a response paper, writing an outline

Concernant l'employeur :
( 5 commentaires ) Nanaimo, Canada

Nº du projet : #5536675

Décerné à:

PHDThesis

Hi, Mohammed is here from UAE with more than 7 years Academic Writing, PhD, Master and Bachelor Thesis writing experience. I've read and understand the complete details and after that i would like to do this job perf Plus

$21 USD / heure
(55 Commentaires)
5.7

5 freelances font une offre moyenne de 22 $/heure pour ce travail

ameenulhaq66

Hi,i am an experienced academic writer here to provide you my [login to view URL] my bid and allow me to [login to view URL]!

$20 USD / heure
(50 Commentaires)
5.4
braincenter

A proposal has not yet been provided

$26 USD / heure
(39 Commentaires)
4.9
keivynkevo

I guarantee a good job upon receiving all the details. I have a 2 year experience as a campus paper editor and I have been writing for online sites such as hubpages, cloud and elance. I intend to complete the job withi Plus

$21 USD / heure
(12 Commentaires)
3.5
uksyashmak

Hello, I have excellent English writing skills and am interested and opinionated in many subjects! I have extensive knowledge in writing for all audiences for both fiction and non-fiction. look forward to writing artic Plus

$21 USD / heure
(5 Commentaires)
2.9