The Best you is a leading medical spa chain in Ontario Canada and we are looking for someone to complete a professional market research in order to help guide our growth plans. Market research needs to be conducted for Ontario, Canada only. Demographics and competitor information will be most important.
• Thorough review of our web site to understand what we do and what we are about
• Understanding of the province of Ontario, Canada; understanding of our existing locations within the province and identifications of the areas within 200km of our current locations that would be appropriate for expansion. Ex. (We have 2 clinics in Ottawa 5km from each other we are planning on merging them and opening either west, south or east of the city)
• Once centers for expansion have been identified based on our current locations, demographics etc.. All competitors within that region need to be identified and ranked in terms of strength. As much information as possible needs to be gathered on the competition.
Essentially we need research to identify best areas for further growth and identify competitors within those areas for potential take-over.
This research has to be professionally written so it can be shared with stakeholders.
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