The Communication department at the Joyful Corporation has been tasked with developing the corporation’s annual driving safe campaign. The department has been tasked with engaging with as many groups of stakeholders as possible during the campaign as part of the corporation’s wider corporate social responsibility (CSR) policy.
Create an appropriate CSR campaign in two versions. Version 1 should be for employees as internal stakeholders. Version 2 should be for customers as external stakeholders. In version 2, you may also need to decide who your customers are, i.e. young/old, Emirati/expat, men/ women etc.
Compare the two different versions of your campaign; make sure that you include details on the different communication strategies and media that you will use in each of your different versions. Decide which version would be easiest to implement as a short-term option.
Write a 500-word report in which you present the recommendations on your CSR campaign to management.
0 plagiarism, deadline today or tomorrow morning