Concept art is commonly a part of the planning and creation process of characters and landscapes used in films, comic books, games and animations. Good concept art can bring an idea to life, and be used to pitch an idea in order to sell to a company rather than being owned by an individual.

As concept art is the first incarnation, it can also bring excitement to fans of a franchise. When a well-known creator of a comic or animated film releases concept art to the public, this drives interest in the project, and allows the community to discuss the possibilities that arise.

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