Yoga and Pilates Wellness Brand: Minimalist Luxury “ae” Logo

• Status: Open
• Prize: £30
• Entries Received: 0

Contest Brief

I have a rough sketch of two letters—capital A joined to a lowercase e—forming a silhouette that feels like someone in downward-facing dog. Using that drawing and the reference images I’ve attached, I need you to turn the concept into a refined, professional mark for my new yoga-pilates apparel line.

The brand sits at the crossroads of high-performance activewear and a cinematic “That Girl” lifestyle. Everything is designed in London with an emphasis on minimalist luxury and quiet, nature-inspired serenity, so the logo must look equally at home on technical leggings and on premium packaging.

What I’m after
• Minimalist luxury should lead every design decision.
• The finished piece must feel elegant and sophisticated.
• I’m drawn to flowy, elegant letterforms—something in the Sans-serif family is a safe starting point, yet I’m open to any typeface that achieves the mood.
• the logo needs to have a oval frame around it (either connected to 'ae' letters to make it a unified logo or not connecting at the edge is fine but needs to be aesthetically nice)

Deliverables
• Scalable vector master (AI, SVG, PDF)
• High-resolution PNGs with transparent and inverted versions
• Monochrome and subtle colour-accent options
• Font details and simple usage guidelines (spacing, safe sizing)

If you can capture that serene, cinematic energy while keeping the mark clean and functional, I’d love to see your vision.

Recommended Skills

• 3D Design
• Adobe Illustrator
• Adobe Photoshop
• Branding
• Corporate Identity
• Graphic Design
• Logo Design
• Typography
• Vector Design
• Visual Design