Write a tag line/slogan for photo production

Status: Closed
Prize: €100
Entries Received: 18

Contest Brief

We are preparing foodhits.com - a new restaurant guide and we need plenty of eyecatching content.

One new element is a page that shall have a very catchy claim/headline and describe a new service that we are going to offer to restaurants that have signed up with us, but can't provide good photos. The target audience of this new page on foodhits.com is the restaurants it shall encourage the restaurant owner or manager to order our new photo production package: the production of 5, 10 or 20 professional photos of the restaurant's food, location and team in action.

A restaurant's presentation depends on great images -

- first (and foremost) of the restaurant's food (images that find the right balence of creativity, tastyness and authenticity),
- secondly of their location and all the stuff that you will see and hear while having dinner (rooms, decoration, terrace, ambiente) and
- thirdly of the people who run the place (the team, the chef/cook in the kitchen, fast-moving, friendly waiters who obviously really care about their guests)

Today it's just one single page that needs to be written, but this contest is to find the one talented writer who can define our language, find the right claimes and lines and create more stuff for our website and for our campaigns in the future.

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Public Clarification Board

ryangeneral
- 11 years ago
Is the target audience for the write-up the restaurants who need to upload better pictures? Or should we be targeting customers who we want to invite to use your service. Kinda confused with the contest title and description. Thanks!
- 11 years ago
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1. sputnikbound
  - 11 years ago
  I uploaded my entry but after reading this I withdrew it. I'll get back to you with the headline and the Content.
  - 11 years ago
2. muhammadwaqar94
  - 11 years ago
  Headline and content. The key message of the content should be WHY ist it so important to have good photos to present a restaurant online, and why is it so important to have good images of 1. food, 2. location and 3 team
  - 11 years ago
muhammadwaqar94
- 11 years ago
Is the target audience for the write-up the restaurants who need to upload better pictures? Or should we be targeting customers who we want to invite to use your service. Kinda confused with the contest title and description. Thanks!
- 11 years ago
zinniasengupta
- 11 years ago
Could you specify the word limit, please? And some kind of format so we can get you exactly what you want.
- 11 years ago
alamin1973
- 11 years ago
Do you need only TagLine or Slogan only?
- 11 years ago
1. Contest Holder
  - 11 years ago
  Headline and content. The key message of the content should be WHY ist it so important to have good photos to present a restaurant online, and why is it so important to have good images of 1. food, 2. location and 3 team.
  - 11 years ago
Contest Holder
- 11 years ago
As I said in my brief: we need someone who writes the headline and the content for a page that describes our new service - the photo production package. Photos will cover the aspects 1. food, 2. location and 3. team/people.
- 11 years ago
thdesiregroup
- 11 years ago
Can you please be lil more specific. We have very nice and versatile creative writers
- 11 years ago