WHY do you want to buy a TENKA USB drive?
- Status: Closed
- Prize: $70
- Entries Received: 43
- Winner: Naumovski
Contest Brief
COMPANY BACKGROUND:
Tenka USB is a small startup that sells TWO main products.
a) Customizable USB 3 module
b) OTG adapters which allows your mobile phone to read directly from USB drives, USB wireless mouse/keyboard as well as game controllers
Tenka USB key material is a Lego(TM) Brick, so you can connect your USB drive to existing brick toys brands like LEGO(tm), Megablok(tm) or kre-o
You can also attach our USB modules to toys like Power Rangers Ranger Keys or Kamen Rider Gaia Memories or even attach to existing toys figures with minimal customization.
The meaning of Tenka in Japanese means "Ignition", it also means "The World" in Mandarin
The initial concept is SPEED and FUN (light), but we still need a stronger WHY because the market is competitive.
WE NEED YOUR HELP:
Tell us WHY customers should buy a Tenka USB drive when they can use cloud services like dropbox or many other brands of USB drives
Hint: Refer to suggested readings below from BufferApp: People buy better versions of themselves and Simon Sinek 3 Golden Circles.
DELIVERABLES (In one post, plain text):
Part 1)
A simple marketing slogan tag line which has a strong WHY you want to buy a Tenka USB.
e.g. "Tenka USB, Ignite your Imagination"
Part 2)
3 strong compelling reasons on why you still want to buy a USB 3 drive even when there are other options of file transfer like Hard Disk drive or dropbox.
e.g. I can backup my movies
e.g. I want to watch movies on my media player
e.g. Now I can transfer my movies files in seconds
SUGGESTED READINGS/VIDEOS:
BufferApp: People dont buy products they buy better versions of themselves
Simon Sinek: How great leaders inspire actions
Paul Bloom: The origins of pleasure.
NOTE
Please note that LEGO(TM) and other brands do not endorse this product.
Recommended Skills
Employer Feedback
“Thank you for the wonderful design.”
colinkgl, Singapore.
Public Clarification Board
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Contest Holder - 11 years ago
Dear all, thank you for the hard work. The contest is ending soon. Just a gentle reminder that plain text with white background is good enough. Most importantly is your slogan and the strong why. A good slogan is usually 3-5 words, easily understood and remember by the average person on the street. E.g. Nike: Just do it. Macdonald: I am lovin it. Check the rest out here. Good Luck!
http://www.hongkiat.com/blog/77-catchy-and-creative-slogans/- 11 years ago
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Contest Holder - 11 years ago
Dear all, very grateful for your entry, based on suggested reading from "BufferApp: People dont buy products they buy better versions of themselves", if time permits, could you look into how people can "feel" better having a Tenka USB? This is because people buy because of "emotions".Thank you, with gratitude.
- 11 years ago
View 1 more message-
IlSerpe
- 11 years ago
Could you please be so kind as to rate the additional entries? It helps us to understand if we're moving in the right direction. =)
- 11 years ago
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illuminati005
- 11 years ago
Please give your precious review to #20 #21 and #23 entries...It will help me to improve
- 11 years ago
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nkrishnamoorthi
- 11 years ago
Check comments on #14 and please give feedback.
- 11 years ago
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nkrishnamoorthi
- 11 years ago
Please rate the entries as it gives us the necessary direction.
- 11 years ago
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kwaku99
- 11 years ago
I USED TENKA USB TO INTALL WINDOWS ITS BOOTABLE USB DRIVE
- 11 years ago
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kwaku99
- 11 years ago
TENKA USB, LEADING THE INNOVATION
- 11 years ago
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buff4u2000
- 11 years ago
i will submit tomorrow
- 11 years ago
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nkrishnamoorthi
- 11 years ago
Can you rate the entries please :)
- 11 years ago
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