WHY do you want to buy a TENKA USB drive?

  • Status: Closed
  • Prize: $70
  • Entries Received: 43
  • Winner: Naumovski

Contest Brief

COMPANY BACKGROUND:
Tenka USB is a small startup that sells TWO main products.
a) Customizable USB 3 module
b) OTG adapters which allows your mobile phone to read directly from USB drives, USB wireless mouse/keyboard as well as game controllers

Tenka USB key material is a Lego(TM) Brick, so you can connect your USB drive to existing brick toys brands like LEGO(tm), Megablok(tm) or kre-o
You can also attach our USB modules to toys like Power Rangers Ranger Keys or Kamen Rider Gaia Memories or even attach to existing toys figures with minimal customization.

The meaning of Tenka in Japanese means "Ignition", it also means "The World" in Mandarin
The initial concept is SPEED and FUN (light), but we still need a stronger WHY because the market is competitive.

WE NEED YOUR HELP:
Tell us WHY customers should buy a Tenka USB drive when they can use cloud services like dropbox or many other brands of USB drives
Hint: Refer to suggested readings below from BufferApp: People buy better versions of themselves and Simon Sinek 3 Golden Circles.

DELIVERABLES (In one post, plain text):
Part 1)
A simple marketing slogan tag line which has a strong WHY you want to buy a Tenka USB.
e.g. "Tenka USB, Ignite your Imagination"

Part 2)
3 strong compelling reasons on why you still want to buy a USB 3 drive even when there are other options of file transfer like Hard Disk drive or dropbox.
e.g. I can backup my movies
e.g. I want to watch movies on my media player
e.g. Now I can transfer my movies files in seconds

SUGGESTED READINGS/VIDEOS:
BufferApp: People dont buy products they buy better versions of themselves
Simon Sinek: How great leaders inspire actions
Paul Bloom: The origins of pleasure.

NOTE
Please note that LEGO(TM) and other brands do not endorse this product.

Recommended Skills

Employer Feedback

“Thank you for the wonderful design.”

Profile image colinkgl, Singapore.

Public Clarification Board

  • colinkgl
    Contest Holder
    • 11 years ago

    Dear all, thank you for the hard work. The contest is ending soon. Just a gentle reminder that plain text with white background is good enough. Most importantly is your slogan and the strong why. A good slogan is usually 3-5 words, easily understood and remember by the average person on the street. E.g. Nike: Just do it. Macdonald: I am lovin it. Check the rest out here. Good Luck!
    http://www.hongkiat.com/blog/77-catchy-and-creative-slogans/

    • 11 years ago
    1. illuminati005
      illuminati005
      • 11 years ago

      Thank you for your review and much much useful suggestion for us to improve

      • 11 years ago
    2. illuminati005
      illuminati005
      • 11 years ago

      Please check my new entries #31 #32 #33 #34 #35 #36 #37 #38 #39 #40 whether it matches your taste..eager to know

      • 11 years ago
  • colinkgl
    Contest Holder
    • 11 years ago

    Dear all, very grateful for your entry, based on suggested reading from "BufferApp: People dont buy products they buy better versions of themselves", if time permits, could you look into how people can "feel" better having a Tenka USB? This is because people buy because of "emotions".Thank you, with gratitude.

    • 11 years ago
    1. IlSerpe
      IlSerpe
      • 11 years ago

      Could you please be so kind as to rate the additional entries? It helps us to understand if we're moving in the right direction. =)

      • 11 years ago
    2. illuminati005
      illuminati005
      • 11 years ago

      Please give your precious review to #20 #21 and #23 entries...It will help me to improve

      • 11 years ago
  • nkrishnamoorthi
    nkrishnamoorthi
    • 11 years ago

    Check comments on #14 and please give feedback.

    • 11 years ago
  • nkrishnamoorthi
    nkrishnamoorthi
    • 11 years ago

    Please rate the entries as it gives us the necessary direction.

    • 11 years ago
  • kwaku99
    kwaku99
    • 11 years ago

    I USED TENKA USB TO INTALL WINDOWS ITS BOOTABLE USB DRIVE

    • 11 years ago
  • kwaku99
    kwaku99
    • 11 years ago

    TENKA USB, LEADING THE INNOVATION

    • 11 years ago
  • buff4u2000
    buff4u2000
    • 11 years ago

    i will submit tomorrow

    • 11 years ago
  • nkrishnamoorthi
    nkrishnamoorthi
    • 11 years ago

    Can you rate the entries please :)

    • 11 years ago

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