Redesign of Logo and Branding

État: Closed
Prix: $60
Propositions reçues: 9
Gagnant: ronmyschuk

Winner

Résumé du concours

We are looking for a fresh new logo for our company “Mad Yeti Design”
Mad Yeti Design is an alpine inspired t shirt and apparel company with a focus on unique, artistically designed mountain sport graphics that embody the interest and attitudes of the extreme snow sport lifestyle.
Wearing Mad Yeti is not just a symbol or a lifestyle image. It is the personification of extreme alpine adventure.

Besides selling cool design t shirts, we are also trying to create a brand which focuses around our mascot, the Yeti. -See attached images.
The Yeti is cool, hip, free-living and MAD (not angry mad, just mad like a little crazy!)

Our tagline phrase is “Stoke Your Adventure™” but this does not have to be in the logo, Stoke is a phrase that means to Fuel. The logo should be able to stand on it's own merits without the tagline.
We want the new logo to be simpler with not as many type faces as our current logo and more balanced on the page.
In our current logo, some people don’t see that the Yeti in the logo is the letter “Y” in the word “Yeti” with his skis and arm making up both of the top parts of the letter Y.
You do not have to follow this concept. We want to see things that are totally unique and creative and you can do something completely different as we are looking for new ideas.
We like the blue and black combination for colors that we currently have and are using these throughout our branding and website currently, but if you have a new idea with different color concepts please submit it.
Here is a website link to some very creative and witty logos. I want everyone who submits a design to check out these logo designs to see how unique, witty and creative they are. They use typography mixed with illustration in a creative way that is very easy to figure out and makes the viewer say "that's really cool"
http://www.webdesignerdepot.com/2010/09/30-great-logos-with-smart-concepts/
Like these logos, the meaning needs to be easy to grasp and the logo needs to create the company’s name by combining intricate shape and design made up of font and illustration. I want people to say “wow, that’s clever!”
Remember, the attached files are not to cut and paste! They are there for ideas as well as our current Logo.

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Commentaire de l'employeur

“This guy knows branding and graphic design ! He got it right on the very first try which I had not seen here on my previous experiences with Freelancers. Great work.”

freeski71, Canada.

Tableau de clarification publique

Titulaire du concours
- il y a 8 ans
Thank you everyone for your submissions. There were some great design submitted. I have a difficult job ahead of me picking a winner but will report the winner as soon as possible after adjudication.
- il y a 8 ans
MrEbo
- il y a 8 ans
I like #36, clear and not too crowded. Great quality illustration too, i like that on my shirt...
- il y a 8 ans
Titulaire du concours
- il y a 8 ans
If you see your submissions being downgraded or upgraded it is simply because I am reevaluating these submissions all the time with input form other involved parties. There are a lot of good submissions so far. Thank you for your contributions
- il y a 8 ans
Franstyas
- il y a 8 ans
please check #48
- il y a 8 ans
Titulaire du concours
- il y a 8 ans
I though of an idea for the logo that you can all approach from your own artist edge. The word MAD YETI all in capital but each of the letters is made up in a minimalist way of skis, snowboards, ice axe and other snow sport gear. For example the M in MAD can be skis and snowboards. The T in Yeti can be an ice axe, etc. The D could be a ski carve mark in the snow. Most importantly the Y in the work Yeti can be the yeti standing with both arms up and out with the Shaka symbol in both hands. The Y can be a little bit larger than the other text to exemplify the Yeti. Behind and above the word MAD YETI can be a mountain scape of peaks and snow with a couple of valleys. From these valleys 2 ski lines will come down along both ends of the MAD YETI phrase and turn and go under the phrase and form both ends of the word Design which can be script and have the beginning of the D and end of the n become the ski tracks.
- il y a 8 ans
1. nashrulseven
  - il y a 8 ans
  ive made 1 but the letter a and d in MAD is in lower case, is it okey to submit it?
  - il y a 8 ans
2. Titulaire du concours
  - il y a 8 ans
  sure
  - il y a 8 ans
Titulaire du concours
- il y a 8 ans
Remember this is just an idea, use your own artistic judgement for your submissions. I am just putting out this idea as some of you have messaged me with concerns about where to go with the design.;
- il y a 8 ans
Titulaire du concours
- il y a 8 ans
OK everyone, I just upgraded the contest to $60 as I am not getting the results I expected here. So far there is one design that I feel is worthy of an award but I want to see more work in keeping with my design needs. So I have an idea
- il y a 8 ans
1. ronmyschuk
  - il y a 8 ans
  Way to rally the troops! lol
  - il y a 8 ans
2. Titulaire du concours
  - il y a 8 ans
  what happen to your first 2 submissions Ron I just upgraded one and it dissappeared
  - il y a 8 ans
Titulaire du concours
- il y a 8 ans
Existing logo blue, black and white only for the design. Remember to be simple with the design, artistic and flowing. The viewer should be able to easily make out the images in the design from 10 feet back on the top of a page.
- il y a 8 ans
maryleedavis
- il y a 8 ans
Thanks for the invite! I'm working on it! :
- il y a 8 ans
Voir 2 messages supplémentaires
1. Titulaire du concours
  - il y a 8 ans
  Down on all 4's. The goggles don't integrate with this properly.
  - il y a 8 ans
2. maryleedavis
  - il y a 8 ans
  So should I even submit another one? based on your feedback I don't see any other suggestions as to what direction I should go. I guess I 'll take the image u had before and draw a less aggressive yeti that's more slim like shaggy body from Scooby Doo? Lol
  - il y a 8 ans
MyPrints
- il y a 8 ans
Do you need the same head of your current logo? Cause you said that those attached files are just for ideas and not to cut and paste and some of the top entries are using that. Just a bit confused...
- il y a 8 ans
1. MyPrints
  - il y a 8 ans
  Is it good if we created a similar head/image for your yeti? Or stick with the original head design?
  - il y a 8 ans
2. Titulaire du concours
  - il y a 8 ans
  You can create one similar of your own design.
  - il y a 8 ans
theocracy7
- il y a 8 ans
hi freeski71, thanks for invite me, unfortunately, I'm very busy with many projects in hand and little time, so I also see this is not the kind of design that I'm good, but thank you very much for taking me into account
- il y a 8 ans
Titulaire du concours
- il y a 8 ans
Ultimately when you do a logo for someone, you should provide the final files in both vector format (ai, eps etc) and pixel format (png, jpeg etc) Here is a great webpage for your answers http://www.thelogofactory.com/logo-file-formats/
- il y a 8 ans
Titulaire du concours
- il y a 8 ans
You decide, but I may decide to have it put on a t shirt in the end as well as for print, stickers etc. As long as you make it with a transparent artboard and seperate the colors into layers in RGB we are good nashrulseven
- il y a 8 ans
nashrulseven
- il y a 8 ans
well okay, should i make it in .ai?
- il y a 8 ans
Titulaire du concours
- il y a 8 ans
color is easy to change so lets see first what you come up with then we can change the color if necessary.
- il y a 8 ans
nashrulseven
- il y a 8 ans
hi freeski, can we use the different blue color? not the same as you used?
- il y a 8 ans
Titulaire du concours
- il y a 8 ans
He everyone. Just to clarify the Yeti represents the adventure and raw feeling of extreme mountain sport. He is not MAD or angry. Mad in the context of our business is to mean crazy and adventurous. The other point I forgot to mention and you can see in our current logo and one version of the Yeti standing is the SHAKA sign in his left hand. This is a sign used in the surfing and snowsport lifestyle than means "hang loose" or "no worries" and many other things. This is also something you can build upon for design with the Yeti.
- il y a 8 ans