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product identity design

Name: product identity design
Rating: 5.0 (35 reviews)

Status: Closed
Prize: $115
Entries Received: 9
Winner: latheeshvmvilla

Winner

Contest Brief

We sell several products and services through our website. Some products are software, some are videos, some are training and some are services.
Each category must have a different shape identity and each Area must have a different color palette. Those visual features will allow website visitors to quickly identify the product Category and Area just by looking at its image.

- Identity requirements:
a) We need 1 Photoshop file for each Category+Area combination so we can later add a new product by editing the appropriate PSD file;
b) The design identity must contain the company logo
c) Must have a strong color banner or strip location to display the product name (2 lines of text in white - font Verdana);
d) Partial or Full smooth background concept design (based on Product Area);
e) The design must be a 3D in Perspective;
f) The shape must be resting at the top of a white (or light grey) reflective surface;
g) Shape must project smooth shadows at the surface;
h) No cartoon like images, must be professional looking;
i) Use 300dpi as base resolution for the PSD templates;
j) Use 600x600 pixels paper sizes;
k) Small logo area at the corner for Plugins to identify the Host product they are compatible with (AutoCAD, Revit, SketchUp);
l) Borders and basic color elements must follow the ofcdesk website palette (see attached images and check www.ofcdesk.com);

- Product Categories (will define the overall design shape):
a) Software
b) AutoCAD* PlugIn
c) Revit* Plugin
d) SketchUp# Plugin
d) Video
e) Training
f) Services

*Autodesk products
#Trimble SketchUp product

- Product Areas (will define the color palette and background conceptual art of each design):
a) Architecture
b) Engineering
c) Mechanical
d) Electrical
e) Plumbing
f) Manufacturer
g) Office
h) Education
i) CAD Content

*Some design styles I like in attached images.

NOTE: Please don`t send ideas like the attached image "current_identity.jpg". We are looking for a better design.

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Employer Feedback

“latheeshvmvilla really understood the purpose of this Project delivering required features. He sent studies to better tune our needs. We are very pleased with his service and time frame. Great work! ”

fernandomalard, Brazil.

Public Clarification Board

legol2s
- 11 years ago
too much requirements / elements for this price
- 11 years ago
1. Contest Holder
  - 11 years ago
  We just need a good template we can modify as we need more products. I have just extended the Content for more 7 days and upgraded the price to $115. If you want to submit your ideas they will be welcome!
  - 11 years ago
sutanuparh
- 11 years ago
Actually what do u need to design?
- 11 years ago
View 2 more messages
1. marvelmarven
  - 11 years ago
  I think what you need is ICONS for every products you have or a Mock up!
  - 11 years ago
2. Contest Holder
  - 11 years ago
  No icons because our products change yearly. We need a good identity we can frequently shape to products, categories and releases.
  - 11 years ago