Premium Brand Identity Design for Luxury Indian Tea Brand

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Prize:

₹2,500 INR

Entries Received:

434

17 hours, 51 minutes remaining

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LOGO & BRAND IDENTITY DESIGN BRIEF Project Title About Us We are launching a premium tea company based in India. Our parent company is Sattvika Tea Co., inspired by the Sanskrit word “Sattva”, representing purity, balance, mindfulness, authenticity and conscious living. Our consumer-facing tea brand is Aurika. The vision is to create a globally admired Indian tea brand that celebrates authentic Assam tea while embracing modern luxury, minimalism and timeless design. Our goal is to compete aesthetically with brands such as: * TWG Tea * Twinings * Vahdam India * Tea Trunk * Harney & Sons * Mariage Frères * Fortnum & Mason This is not a mass-market tea brand. It should feel premium enough to sit on the shelves of luxury hotels, gourmet stores, airport retail, cafés and premium gifting collections. Scope of Work Design a complete visual identity consisting of: 1. Corporate Logo Sattvika Tea Co. Purpose: Corporate identity for legal documents, invoices, website footer, business cards and company profile. Style: Elegant, timeless, trustworthy and minimal. 2. Consumer Brand Logo Aurika Purpose: This will appear on every tea pack, website, Instagram, advertising and merchandise. It should become an iconic premium tea brand. 3. Product Collection Lockups Using the same Aurika logo, create elegant visual lockups for: * Aurika Reserve * Aurika Estate * Aurika Signature These are collections, not separate logos. Each should have its own premium colour palette while maintaining one consistent brand identity. Brand Personality The brand should communicate: * Premium * Elegant * Timeless * Calm * Natural * Mindful * Authentic * Indian heritage * Modern luxury * Minimal * Trustworthy Avoid anything loud, flashy or overly decorative. ⸻ Design Style Looking for: * Minimalist * Iconic * Luxury branding * High-end packaging aesthetics * Clean geometry * Sophisticated typography * Strong brand recall The logo should remain beautiful even after 20 years. ⸻ Symbol Ideas (Optional) The designer is encouraged to explore subtle symbolism such as: * Tea leaf * Tea bud * Rising steam * Tea cup silhouette * Mountain silhouette * Morning sun * Sacred geometry * Botanical forms * Nature-inspired minimal icons Please avoid cliché illustrations or overly detailed artwork. ⸻ Typography Preference for: * Premium serif fonts or * Refined custom lettering The typography should feel luxurious, modern and highly legible. ⸻ Colour Palette Primary Colours * Deep Forest Green * Ivory * Matte Gold * Earth Brown Also provide: * Black version * White version * Monochrome version ⸻ Deliverables Please provide: * Primary Logo * Secondary Logo * Icon / Monogram * Horizontal Logo * Vertical Logo * Social Media Profile Version * Favicon * Colour Palette * Typography Guidelines * Brand Pattern (optional but preferred) File formats: * AI * EPS * SVG * PDF * PNG (Transparent) * JPEG ⸻ Usage The identity will be used across: * Premium tea packaging * Tea tins * Tea boxes * Luxury gift hampers * Website * Shopify Store * Instagram * Facebook * LinkedIn * WhatsApp Business * Email Signatures * Business Cards * Letterheads * Merchandise * Café Signage (future) ⸻ Design References The quality should feel comparable to: * Apple * Aesop * Muji * TWG Tea * Harney & Sons * Twinings * Vahdam * Blue Tokai * Jo Malone * Le Labo Simple. Elegant. Premium. Timeless. ⸻ Important Notes * Do not use AI-generated clip art or stock icons. * The design must be original and suitable for trademark registration. * The logo should work equally well on digital platforms and printed packaging. * Avoid generic tea cups or obvious leaf illustrations unless interpreted in a unique, iconic way. * Simplicity and memorability are more important than complexity. ⸻ Contest Winner Expectations The selected designer may be hired for future projects, including: * Premium tea packaging design * Brand guidelines * Shopify website * Product labels * Social media templates * Marketing collateral * Luxury gift box design

Guaranteed

Skills Required

Adobe Illustrator

Adobe Photoshop

Branding

Corporate Identity

Covers & Packaging

Graphic Design

Logo Design

Packaging Design

Typography

Accepted File Formats

gif, jpeg, jpg, png

Clarification Board
No spam, self-promotion or advertisement is permitted.

Bangir A.

@bangir

2 days ago

#441

Hussein A.

@alfadhlihus

4 days ago

Please see #382

Arati D.

@AratiFreelancer

4 days ago

please Check and give your feedback #380

Contest Holder

4 days ago

I will not accept AI-generated designs and are looking for original work created by designers.

Palkar P.

@prajakta531

4 days ago

#112 created with illustrator

Md Hafizur Rahman U.

@mdhafiz013

5 days ago

Dear Respected Contest Holder Please take a moment to review all of my original works. Each design has been prepared as a fully editable vector file for your convenience. I would greatly appreciate your honest feedback on the designs. Your feedback will help me better understand your preferences and requirements, allowing me to improve my work and deliver designs that meet your expectations more closely.I am fully prepared and eager to continue working and provide additional designs if needed. Thank you very much for your time and consideration.

Naina -.

@Nainabadsiwal2

6 days ago

Hy please check my entry #240 This concept showcases a premium, elegant, and timeless brand identity for Aurika, featuring refined typography, a custom botanical-inspired monogram, and a luxurious color palette that reflects authenticity and modern luxury. 100% original custom-designed artwork with no stock icons or clip art. I'm happy to make any revisions to the logo, colors, typography, or layout to ensure it perfectly matches your vision and brand requirements.

Shohag H.

@shohaghossainopu

6 days ago

Please please check my design #167

Ibrahim H.

@Ibrahimhash643

6 days ago

check please #219 I have shared you 3 designs.

Md Shahidul Sarman A.

@shahidularif

6 days ago

Hello Contest Holder, Please check my submitted entry #217 . This design are fully editable, 100% vector-based, and available in AI, SVG, EPS, PSD, PDF, PNG, or any format you require. If you need any modifications, please feel free to message me via inbox. I would be happy to make revisions according to your preferences. Your valuable feedback is highly appreciated. Thank you!