PharmDash Product Logo Design

  • Status: Closed
  • Prize: $300
  • Entries Received: 230
  • Winner: emilan

Contest Brief

PharmDash is a reporting analytics platform for pharmaceutical products. It graphs complex algorithms in order to convey insights on pharmaceutical products in a simplified manner. It provides reports, graphs and executive summaries and is an online performance dashboard for pharmaceutical companies. It is the core product for Prospection (the company). www.pharmdash.com.au

The product contains a variety of graphs, eg. pie/line charts, frequency distributions, time-series trends, heat-maps, time decay and tabulated graphs. The graphs are accompanied with explanations of the reports and a configuration panel to select products and demographic, location or time period options.

We would like to create a product logo to represent PharmDash under the flagship brand for Prospection. This is to be used on the product website in order to convey a consistent theme as we expand our product suite. Our idea is to introduce the PharmDash name under the existing company name (Prospection) and create a variation on the existing DNA helix logo that embodies the PharmDash function. A similar approach was taken by Atlassian in expanding their brand assets as their product suite expanded by creating sub-logos: http://blogs.atlassian.com/2011/10/behind-the-scenes-of-the-atlassian-logo-redesign/

Attached are two examples that we have recently developed, however, it would be good to get your help in refining the idea and creating a distinguishing logo for PharmDash. It would be good to obtain the final output in a variety of image formats (SVG, PNG, JPG).

*Guidelines*
1. Prospection & PharmDash should both be in the concept submitted, similar to the Atlassian logos
2. Please try to keep close to the colour theme that you find on the www.prospection.com.au website and on the existing logo
3. Please try to use the DNA Helix logo and build a variation/adaptation, or show us an idea that you think works better
4. No Trees or leaves.

Thank you for your help. We look forward to evaluating your responses and picking a winning entry. Please let us know if you have questions.

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Employer Feedback

“It was a pleasure to work with Emilan! She intuitively understood our requirement and designed a product logo we loved. She is highly talented and professional. We will definitely work with her again.”

Profile image prospection, Australia.

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