DEVELOP NEW BRAND & BRAND GUIDE

Status: Closed
Prize: $200
Entries Received: 40
Winner: NabilEdwards

Winner

Contest Brief

We are developing a new range of branded products for the DIY market. These are timber products that will be used in landscaping and outdoor garden applications such as fence panels, gazebos, trellis, planters etc. We will be wholesaling them to large Home Improvement Warehouses. Branding must be very powerful and modern while connecting with the target market which is a DIY home owner. I have attached our existing catalogue which is targeted and the trade customers of the Home Improvement warehouse customers to show what marketing we are already doing to a different target customer. Also attached our current brand guide for reference.
The new brand name is 'Timber Garden' and the tag line is 'A life outside'
Even though this brand is a sub brand to our main company brand ATS Timber it will be to a different target market so please keep this in mind when developing. Interested in using the orange as the main colour (which is subtlety in the ATS Timber logo). See attached Forest Garden brochure & other catalogues in the market in the UK & EU. Other market brands for reference (none are selling in southern hemisphere so wont matter if they are similar) are
- http://ploty-pergole.pl/
- http://ogrodosfera.pl/
- http://jagram.com.pl/
- http://www.forestgarden.co.uk/
- http://www.atkinsonsfencing.co.uk/
- http://www.garden-fence-panels.co.uk/
Main opposition in the market we will be entering will be http://www.gardenshed.co.nz/
Freelancer who wins the contest will need to supply all branding files for use in design and print etc. Also need a Brand Guide set up - as comprehensive as possible. As it is still under the ATS Brand it would make sense to keep the same fonts for text that we use already.
This branding will be getting used on stationary, point of sale material, catalogues, email, website, apps, and branding on the product itself through stickers, labels and packaging etc.
Any points you want clarified please ask me by chat.

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Winner

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Employer Feedback

“Thanks Nabil. Went the extra mile on this project. Great to work with.”

atstimber, New Zealand.

Public Clarification Board

Contest Holder
- 11 years ago
Thanks everyone for your design proposals. We are going to award this contest to #56 who is going to complete the brand guide section now.
- 11 years ago
View 1 more message
1. NabilEdwards
  - 11 years ago
  further work will be give soon as promised!
  - 11 years ago
2. NabilEdwards
  - 11 years ago
  given soon as promised.
  - 11 years ago
MatiasPescador
- 11 years ago
Please rate #57 thanks!! and feedback would be amaizing!! :D
- 11 years ago
NabilEdwards
- 11 years ago
#56 Please. Thanks!
- 11 years ago
NabilEdwards
- 11 years ago
#52 please. Thanks again.
- 11 years ago
NabilEdwards
- 11 years ago
and #32 with 3D feel as well.
- 11 years ago
NabilEdwards
- 11 years ago
#31 with little update please.
- 11 years ago
NabilEdwards
- 11 years ago
#28 please Thanks
- 11 years ago
View 2 more messages
1. Contest Holder
  - 11 years ago
  Thanks. Can you please advise where this is showing?
  - 11 years ago
2. NabilEdwards
  - 11 years ago
  Thanks bgdesigner :)
  - 11 years ago
MatiasPescador
- 11 years ago
Please rate #14 #15 and feedback, any changes and suggestions are more than welcome, thanks!!!
- 11 years ago
descomgroup
- 11 years ago
Please give feedback for #6 #7 #8 #9 #10 and #11 Let us know if you want to to see any change in any submission. Thanks
- 11 years ago
asifkhan268
- 11 years ago
Please make the contest sealed. so that no one can copy others ideas
- 11 years ago
descomgroup
- 11 years ago
Hi, thank you for the opportunity to develop the brand of Timber Garden. We are working on your project and will submit our design concepts soon. Have a good day!
- 11 years ago
Contest Holder
- 11 years ago
The brand is 'Timber Garden' not Tiber Garden! Thanks
- 11 years ago
Contest Holder
- 11 years ago
Should have mentioned that both the brand name and the tag line are trade marked so will need a 'TM' after them.
- 11 years ago
Contest Holder
- 11 years ago
Happy for contestants to supply initial brand concept before doing the full brand guide
- 11 years ago
Contest Holder
- 11 years ago
Have uploaded now. Also view websites suggested in the same market
- 11 years ago
MatiasPescador
- 11 years ago
hello, you forgot to attach the files, thanks!!
- 11 years ago