Develop a Logo for the flip

Résumé de concours

Brief - Logo Contest for the flip


CLIENT IN SHORT

We are a tech startup that helps youth to excel in self-learning. In the era of digital distractions, their mission is to make sure technology provides the best conditions for any ambitious mind to remain focus in their learning process, and then reach unprecedented levels of knowledge and skills.

THE PRODUCT

Our first product is a connected flashcard device, the “flip”, that will help high school students to memorize the basic content and excel in their SAT exams.

The “flip” has two back-to-back 2.7 inches screens : Screen #1 to show the question (i.e. “The capital city of Germany?”) , Screen #2 to broadcast the answer (i.e “Berlin”). To acquire knowledge via the “flip”, the user will need to rotate the “flip” in two opposite senses : “Hard” or “Easy” from Screen #1 to Screen #2, “I knew it” or “I didn’t know” from Screen #2 to Screen #1.

The “flip” is connected to a mobile application that will collect data to improve each one’s learning process (which domain are you good at, where are your rooms of improvement…)

MARKET & COMPETITORS

Educational content providers (books and digital)
Online learning tools (Mainly Apps)
The main competitor is Quizlet : [login to view URL]

MARKETING OBJECTIVE

We need the “flip” to become ASAP the inevitable “top of mind” product when it comes to acquire/memorize essential knowledge and ace exams. The message is : learning and memorizing is crucial to succeed and achieve our goals, but this could be also fun and pleasant personal journey.

COMMUNICATION OBJECTIVE

We are creating a necessary brand content (logo, images, video, landing page…) to attract a pre-launch community of 5.000 to 10.000 interested people that will potentially buy “the flip”. These interested people will leave their email address to receive “product-launching” heads-up notification.

VALUES TO SHARE

Autonomy - Flexibility - Focus - Accessibility - Pleasure

AUDIENCE TO REACH

American High School Students (especially 11th and 12th grade who are taking SAT), who are digital native and part of the Generation Z and born in the early 2000’s with the Internet. In other words, they are 17-18 years old.

Let’s also keep in mind that the product brand has to appeal the parents (and the professors) of these high school students too.

TONE / STYLE
Serious, non-institutional and accessible. The flip’s brand content has to generate in our final-end audience (17-18 years-old American high school students born in early 2000’s with the Internet) a feeling of bonds and proximity.

MISSION

Based on all the information provided, you will design the flip’s first logo. This logo will be used in all the brand and communication contents, both digital and physical (advertisement banners, video, landing pages, press kit…).

Compétences recommandées

Commentaire de l'employeur

“Very nice working with perpendiculerdes. He did a top job, provided very imaginative idea and work with us very professionnaly to arrive to a final result quickly. ”

Image de profil DesideriusErasmu, France.

Meilleures propositions de ce concours

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Tableau de clarification publique

  • Ahstudio1
    Ahstudio1
    • il y a 1 an

    #449 is copied my design exactly #379 i am going to report this contest

    • il y a 1 an
    1. jamilafridi
      jamilafridi
      • il y a 1 an

      Totally agree, these bangalis had made us ashamed to be part of freelancer. They are cheaters which cant be removed due to being in their blood

      • il y a 1 an
  • KreativeDesignZ
    KreativeDesignZ
    • il y a 1 an

    please check #417, #418.. thanks

    • il y a 1 an
  • adroitjasy
    adroitjasy
    • il y a 1 an

    please check all my entry

    • il y a 1 an
  • pjigara
    pjigara
    • il y a 1 an

    Please Check #492 #490 Thanks

    • il y a 1 an
  • Edwardtising
    Edwardtising
    • il y a 1 an

    and #484

    • il y a 1 an
  • AjijulHakim
    AjijulHakim
    • il y a 1 an

    please check my entry #481 and #483 thanks

    • il y a 1 an
  • Edwardtising
    Edwardtising
    • il y a 1 an

    please #482 thank you.

    • il y a 1 an
  • TrezaCh2010
    TrezaCh2010
    • il y a 1 an

    Hi Sir ! Kindly Check My Entry #478 #480

    • il y a 1 an
  • nazish123123123
    nazish123123123
    • il y a 1 an

    please check #473

    • il y a 1 an
  • aminotun720
    aminotun720
    • il y a 1 an

    please check#472

    • il y a 1 an
  • CreateUniqueDSGN
    CreateUniqueDSGN
    • il y a 1 an

    #469 #470 #471 ...thanks

    • il y a 1 an
  • CreateUniqueDSGN
    CreateUniqueDSGN
    • il y a 1 an

    #465 #466 #467 #468 ...thanks

    • il y a 1 an
  • CreateUniqueDSGN
    CreateUniqueDSGN
    • il y a 1 an

    #458 #459 #460 #462 #464 ..Thank you

    • il y a 1 an
  • ideaplus37
    ideaplus37
    • il y a 1 an

    Please Check my entries ....#371 & #407....Thanks

    • il y a 1 an
  • adnanhossain1010
    adnanhossain1010
    • il y a 1 an

    SIR PLEASE CHECK#449#450

    • il y a 1 an
  • kaygraphic
    kaygraphic
    • il y a 1 an

    please check #455 ,thank you

    • il y a 1 an
  • shamaSP
    shamaSP
    • il y a 1 an

    please check #442

    • il y a 1 an
  • OcaDim07
    OcaDim07
    • il y a 1 an

    hello CH.please check #436. thank you!

    • il y a 1 an
  • tataanakqu
    tataanakqu
    • il y a 1 an

    Mirror flip...

    • il y a 1 an
  • tataanakqu
    tataanakqu
    • il y a 1 an

    Please Check my entry #427 #428

    • il y a 1 an
  • CreateUniqueDSGN
    CreateUniqueDSGN
    • il y a 1 an

    please check #356 #357 #358 #359 #361 ..thank you very much

    • il y a 1 an
  • temwork
    temwork
    • il y a 1 an

    plz chk,

    • il y a 1 an
  • jamilafridi
    jamilafridi
    • il y a 1 an

    Please have a look @ #406 #414 & #415 please. Thanks

    • il y a 1 an
  • magicwaycg
    magicwaycg
    • il y a 1 an

    they just copiers . you can see how they copy idea from together too . all project should be sealed for proven of this actions !

    • il y a 1 an
  • captjake
    captjake
    • il y a 1 an

    I dont need to put this link on each entry.
    http://mainview.ru/wp-content/uploads/2010/05/Flip-Logo-by-j-CAZ.jpg
    Sadly every entry here is copying this design, I hope atleast one of them is something different.

    • il y a 1 an
    1. jamilafridi
      jamilafridi
      • il y a 1 an

      Since the product is turning on itself I am thinking of a logo in the form of an ambigram i.e. a logo that can be read from side. like the one here https://goo.gl/images/e5B2UG or https://goo.gl/images/xTA4ed . Thank you all for your entries and let keep up the good work!

      • il y a 1 an
  • marcusodolescu
    marcusodolescu
    • il y a 1 an

    #401, #404. I am looking forward for your feedback. Thank you.

    • il y a 1 an
  • marcusodolescu
    marcusodolescu
    • il y a 1 an

    #401. Thank you.

    • il y a 1 an
  • ullashxp
    ullashxp
    • il y a 1 an

    PLZ CHECK #387 & #398

    • il y a 1 an
  • adroitjasy
    adroitjasy
    • il y a 1 an

    sir please rate or reject #392#393#347 .

    • il y a 1 an
  • ullashxp
    ullashxp
    • il y a 1 an

    (FLIP) IN (RECTANGULAR) #387 HOPE YOU LIKE IT.....

    • il y a 1 an
  • alexandersazon
    alexandersazon
    • il y a 1 an

    please check #348.

    • il y a 1 an
  • aminotun720
    aminotun720
    • il y a 1 an

    please check#381

    • il y a 1 an
  • aminotun720
    aminotun720
    • il y a 1 an

    please check#380

    • il y a 1 an
  • adnanhossain1010
    adnanhossain1010
    • il y a 1 an

    sir please check#377#378

    • il y a 1 an
  • aminotun720
    aminotun720
    • il y a 1 an

    please check#376

    • il y a 1 an
  • deep844972
    deep844972
    • il y a 1 an

    Please check #372 #373 #374 thanks

    • il y a 1 an
  • designinjector
    designinjector
    • il y a 1 an

    #366

    • il y a 1 an
  • designinjector
    designinjector
    • il y a 1 an

    Plz check #363

    • il y a 1 an
  • designinjector
    designinjector
    • il y a 1 an

    Plz check #363

    • il y a 1 an
  • designinjector
    designinjector
    • il y a 1 an

    Plz check #363

    • il y a 1 an
  • designinjector
    designinjector
    • il y a 1 an

    #363

    • il y a 1 an
  • CreateUniqueDSGN
    CreateUniqueDSGN
    • il y a 1 an

    please check #356 #357 #358 #359 #360 #361 ..thank you very much :)

    • il y a 1 an
  • aminotun720
    aminotun720
    • il y a 1 an

    please check#351

    • il y a 1 an
  • aminotun720
    aminotun720
    • il y a 1 an

    please check#350

    • il y a 1 an
  • ullashxp
    ullashxp
    • il y a 1 an

    plz check #349 :)

    • il y a 1 an
  • adroitjasy
    adroitjasy
    • il y a 1 an

    #347 plz chk

    • il y a 1 an
  • shamaSP
    shamaSP
    • il y a 1 an

    Please check #339

    • il y a 1 an
  • shamaSP
    shamaSP
    • il y a 1 an

    Please check #338

    • il y a 1 an

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