Design an Advertisement for our BuddyCall app

  • Status: Closed
  • Prize: $90
  • Entries Received: 25
  • Winner: karunrams

Contest Brief

We need an advertisement that will attract potential customers to come to our website and try out our new app - BuddyCall - which offers free and cheap international calls from a mobile/cell. Our product is designed for people who move often, who live some or all of the time in a different country from their home and family, who travel for work or who has family or friends abroad. Our ethos is to keep our marketing very friendly, very light and more about having fun that serious business.

We have a simple but super character, Buddy and now need to turn him/her into an advert that will communicate our message clearly. The website we may use the advert on is www.justlanded.com Here you can find some adverts to compare with.

We have two options for this first advert, either:
1. Design a scrolling banner advert using the following text and attached image as a base:
Free
and really cheap
international calls from your mobile,
wherever you are.
Become a Buddy today! www.buddymoneycall.com
Available for iPhone, Anroid, Blackberry, Windows Phone and on your desktop.

OR
2. Design a scrolling banner advert using a famous, humorous quote, either:
"What we've got here is a failure to communication. Some men you just can't reach.
- Should've used BuddyCall, that would have reached him." Cool Hand Luke 1967
or
A man who doesn't use Buddy to call and send money home to his family can never be a real man Godfather 1972…edited

The size is • Medium Rectangle - MPU (300 x 250 pixels; max. size 40KB)

Here is a video (in draft format) that shows you the kind of style we would like. https://www.youtube.com/watch?v=aeKgQsjE9lc

**** We think that cartoon form is better than photographic form and that it is better to be a funny advert that overly professional ****

**** PLEASE DO change the way Buddy looks - he/she needs to remain as the orange circle with mouth but feel free to add clothes to him/her, features, speech etc. ****

There will be more work opportunities for the winner.

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Winner
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Employer Feedback

“Understood the brief better than all the other designers and used creativity to come up with new characters within the ad design. Followed the branding guidelines. Will use again.”

Profile image zenTVF, Sweden.

Public Clarification Board

  • EmpUkbased
    EmpUkbased
    • 11 years ago

    Have you seen the links i provided... ???

    • 11 years ago
  • arjunshukla1466
    arjunshukla1466
    • 11 years ago

    #20 and #21 are also my entries from another id manojshukla1466 but do to some mistakes my entries from that id are showing as deleted. so i am submitting entries #20 and #21 from my this id arjunshukla1466.

    • 11 years ago
  • EmpUkbased
    EmpUkbased
    • 11 years ago

    AWAITING FEEDBACK - MANY THANKS MASUD

    • 11 years ago
  • zenTVF
    Contest Holder
    • 11 years ago

    I have added four new files to the brief - two versions of the logo, a screenshot of what the website will look like and the design guidelines produced for use of the logo (for information only, you don't need to stick to the fonts etc.)

    • 11 years ago
    1. ceebee21
      ceebee21
      • 11 years ago

      Pls leave feedback on #30 . Thanks :)

      • 11 years ago
  • zenTVF
    Contest Holder
    • 11 years ago

    I have highlighted this point in the brief: **** PLEASE DO change the way Buddy looks - he/she needs to remain as the orange circle with mouth but feel free to add clothes to him/her, features, speech etc. ****

    • 11 years ago
    1. ceebee21
      ceebee21
      • 11 years ago

      Pls leave feedback on #30 . Thanks :)

      • 11 years ago
  • ceebee21
    ceebee21
    • 11 years ago

    Pls leave feedback on #30 . Thanks :)

    • 11 years ago
  • arjunshukla1466
    arjunshukla1466
    • 11 years ago

    hello sir, please have a look on #26.

    • 11 years ago
  • EmpUkbased
    EmpUkbased
    • 11 years ago

    working on it - please wait - Thanks

    • 11 years ago
    1. EmpUkbased
      EmpUkbased
      • 11 years ago

      will b submitting in couple of hours

      • 11 years ago
  • FHumkic
    FHumkic
    • 11 years ago

    Do you want animated flash banner(.swf)?

    • 11 years ago
    1. zenTVF
      Contest Holder
      • 11 years ago

      Sorry for the delay in responding. It can be gif etc. or flash. Here are the specifications: Just Landed accepts the following formats:
      • GIF, JPG or PNG
      • SWF (flash) file with a valid clickTAG . Can contain animation, sound, video and interactive features, but should follow IAB rich media guidelines (especially, by default, units should not play sound, expand or trigger large video downloads).

      • 11 years ago
  • manojshukla1993
    manojshukla1993
    • 11 years ago

    Please rate #20 and #21

    • 11 years ago
  • manojshukla1993
    manojshukla1993
    • 11 years ago

    hi sir,

    • 11 years ago
  • zenTVF
    Contest Holder
    • 11 years ago

    It is the square banner in the middle of this page that we are thinking of - the ad has 3 or 4 images that scroll through to make up the whole ad http://www.justlanded.com/english/Sweden

    • 11 years ago
    1. Apollo Digital Frontier
      Apollo Digital Frontier
      • 11 years ago

      Oh ok I see, so the final design will consist of 3 to 4 images that will form the advert. Can you check #3 #4 please?

      • 11 years ago
  • Apollo Digital Frontier
    Apollo Digital Frontier
    • 11 years ago

    Hi, By scrolling banner you mean it will have animated scrolling effect? All the ads I've seen on the website are still images.

    • 11 years ago

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