Design a website/interface encouraging users to interact with our novel product
- État: Closed
- Prix: £400
- Propositions reçues: 21
- Gagnant: SirStancelot
Résumé du concours
*Our Product*
We've built a new browsing tool for people to explore visual content (e.g. watches, art, clothing or accessories). It enables users to roam through large quantities of images via a simple interface and rapidly discover things they like. Users are shown a set of images, they select one, and based on that we show them more, then the process repeats and a conversation with the user is created. We use artificial intelligence to understand their selections and show them content tailored to their preferences.
We strongly recommend trying these demo's of the current system and making lots of clicks so you understand the product.
https://watches.dreamitget.it/?t=a
https://watches.dreamitget.it/?t=e
https://posters.dreamitget.it/
*The Problem*
In user testing we've noticed that most people tend not to click at all, or only click once, rather than use our product in the way it was intended - making a longer sequence of clicks such that our product would understand better what they actually like. We would like you to solve this problem: we need users to understand the product.
*What We Want*
We need you to design a site that uses our tool that will maximize user engagement. We are primarily concerned with encouraging users to interact with our site over branding and logos, so please use the Zabago name and assets from the demo site above (though tweaking them to fit with your idea is fine). We've provided demo's of our product on several product types, but want you to create a site targeted at watches.
We're happy with submissions in any form - ideally html and css but design files (sketch, psd, ai or eps) are okay as well. After the end of the contest we will launch a public A/B test of our 3 favourite ideas. Whichever version gets the most engagement, measured as a combination of bounce rate, total clicks per user and clicks on 'buy now' buttons will win the prize money.
The site should be designed with mobile and desktop compatibility in mind.
We're happy with ideas that iterate on the examples, but probably complete redesign is needed. Weird/strange ideas are encouraged! Our target audience is anyone looking to buy a man's watch.
REMEMBER
- Our main goal is to get people to interact with our visual exploration tool
- Design a site where the products are watches, as in our watches demo
Compétences recommandées
Commentaire de l'employeur
“It's been a pleasure working with Stan. An extremely thorough, impressive and thoughtful entry to the contest, would happily work with him again! ”
georgeprichard, United Kingdom.
Tableau de clarification publique
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