Design a Logo for Atelier De Aquino - Handmade children's clothing producer with a 1 for 1 business model - For each piece of clothing sold, other one is donated to a in need child.

État: Closed
Prix: $90
Propositions reçues: 59
Gagnant: MisterRagtym

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Résumé du concours

BRIEFING - Abstract

NAME: Atelier De Aquino
SLOGAN: Feito à Mão de Coração
INTRODUCTION - Atelier De Aquino produces handmade children's clothing (aged 0 to 4 years old). For each piece of clothing sold one is donated to an in need child.
All pieces are exclusive and customized for each client (unique pieces).
Inside the packaging of each piece of clothing goes an abstract of the life history of the professional who produced it.
WHAT WE DON`T WANT TO SEE - Obvious trademarks such as a dress on the hanger, a little girl or a little boy, etc.
TARGET AUDIENCE - Mothers between 24 and 42 years old, social class B and A.
STYLE - The visual identity has to be SIMPLE and STRONG. Flat design is preferred.
The logo has to work very well with the trinomial: SOCIAL ENGAGEMENT: VALUATION OF HUMAN LABOR: HAPPINESS

COMPLETE BRIEFING – English

1. Dados da Marca - Trademark infos

Name: Atelier De Aquino
By: Francini Nataly Neves Afonso

2. About

Atelier De Aquino makes handmade children's clothing (aged 0 to 4 years old). All pieces are exclusive and customized for each client (unique pieces). Each piece is ordered online, handcrafted, and delivered by regular mail. Inside the packaging of each piece of clothing goes an abstract of the life history of the professional who produced it. Moreover, for each piece of clothing sold one is donated to an in need child.

History - The idea of sewing children's clothes came from my childhood (1992) watching my grandmother (Alvina T. Aquinas) sew. She was a children's clothing specialist since 1960. Thus, my hobby of sewing children's garments, as my grandmother did professionally, became a great business.

Note
- The products have not a luxurious style. They are casual pieces with happiness prints, colorful and cute details such as bows and buttons.

In case of using an animal in the logo the inspired animal should be a Flamingo or Panda. Flowers in a flat design style are also very welcome too.

3. What I don’t want to see

Obvious trademarks such as a dress on the hanger, a little girl or a little boy, etc.

4. Target Audience

Mothers between 24 and 42 years old, social class B and A.

5. Focus

I believe that the visual identity has to be SIMPLE and STRONG. Even more, the trademark has to work very well with the trinomial: SOCIAL ENGAGEMENT: VALUATION OF HUMAN LABOR: HAPPINESS
However, happiness is not comical.

6 Atelier De Aquino (ADA) nas Redes Sociais - Atelier De Aquino (ADA) on Social Medias

The initial release of the ADA is performed by Instagram and other social networks (Facebook, Snapchat, Lookbook, Pinterest, YouTube Channel). Therefore, I need a brand with an easy assimilation, high impact and happy.

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Commentaire de l'employeur

“MisterRagtym did an excellent job! He got the "spirit" of the company and did a great work. The logo is excelente! Is what we were looking for!”

wendelafonso, Brazil.

Tableau de clarification publique

dumiluchitanca
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Titulaire du concours
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Dear nibfreelancer, done! Now we are waiting your proposal.
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1. dumiluchitanca
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dumiluchitanca
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mighty999
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1. Titulaire du concours
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ralfgwapo
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1. Titulaire du concours
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  Done, waiting your logo! rs
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