Design a logo and labels for a brewery

  • Statut: Closed
  • Prix: $1075
  • Propositions reçues: 200
  • Gagnant : kbitzer

Résumé du concours

This contest is for a logo and four labels for four different types of bottled beers listed below utilizing the logo.

The Serda Brewing Co. is a new production brewery opening in Mobile, AL late 2014. We want to be the Corona of the craft beer market. Mobile is located next to Mobile Bay, the Delta, many rivers and the Gulf of Mexico. Boating, fishing and going to the beach is our lifestyle and we want an image that captures this lifestyle. We want to be the beer people put in their Yetti coolers while they are wearing their Colombia fishing shirt and Costa Del Mar sunglasses driving around in their trucks with a Salt Life bumper sticker trailering their Contender center console fishing boat. I want a logo that captures this gulf coast lifestyle that is instantly recognizable from a distance along with labels for our bottles. We will launch with four year long beers that are tentatively named Hook & Line Lager, Tidewater IPA, Clear Prop Porter (the prop of a boat motor, not airplane) and White Water Wheat. We will also have three seasonal beers along with a selection of beers only available in the taproom. These names are not set in stone and can be changed. I want the image to be consistent throughout the entire line of beers and also throughout our merchandise, i.e. t-shirts, koozies, bottle openers, etc.

The images included are some things that have stuck out to us.

1) The image below with "Bluefish" on it is a picture of a real boat named Bluefish that was docked at a marina. I liked the way it was written because if this were a logo it would be the name and the logo in one. Good logos are instantly recognized without the name but a logo that is also the name like Coca-Cola, FedEx and Salt Life are even better. I also liked that is was on the back of a boat.

2.) The images for the Swamp Head Brewery did a great job depicting the environment in Florida and I like the consistency among the line.

3.) The image of the Contender fishing boat is the typical recreational fishing boat in our area.

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Tableau de clarification publique

  • theislanders
    theislanders
    • il y a 3 ans

    The winning logo - The feedback - The contest brief - are 3 different stories. Great designers have worked hours on this, and look at the winning design. Looks fake. Sad but true!

    • il y a 3 ans
    1. DavydCJordan
      DavydCJordan
      • il y a 3 ans

      Well they are related it seems after about five minutes of googling if that's what you mean by fake...

      • il y a 3 ans
  • pupster321
    pupster321
    • il y a 3 ans

    Suckerfish

    • il y a 3 ans
  • dimitarstoykov
    dimitarstoykov
    • il y a 3 ans

    Fake contest...Sir Serda....congrats

    • il y a 3 ans
  • PF0ne
    PF0ne
    • il y a 3 ans

    Hello please check my entry - it is not finished I know about the contest only from today so it is more a concept than a final image, so if you like it i can rework it however you can

    • il y a 3 ans
    1. PF0ne
      PF0ne
      • il y a 3 ans

      however you want* my entry is #271

      • il y a 3 ans
  • theislanders
    theislanders
    • il y a 3 ans

    A new logo and label design have been submitted. Please check and provide feedback for #269. Looking forward to working with you!

    Thank you!

    • il y a 3 ans
  • Simental02
    Simental02
    • il y a 3 ans

    #245...any feedback?

    • il y a 3 ans
  • karoll
    karoll
    • il y a 3 ans

    Hi!... I've upload a concept for the logo. Entries #222, #223, #224. If you like them i'll upload the labels based on it. Thanks!

    • il y a 3 ans
    1. karoll
      karoll
      • il y a 3 ans

      Any feedback?

      • il y a 3 ans
  • Simental02
    Simental02
    • il y a 3 ans

    sr please check #237

    • il y a 3 ans
  • smarttaste
    smarttaste
    • il y a 3 ans

    _________________please check #234

    • il y a 3 ans
  • SerenityBlue1
    SerenityBlue1
    • il y a 3 ans

    Hi. Please rate #187. Many thanks.

    • il y a 3 ans
  • elenabsl
    elenabsl
    • il y a 3 ans

    Hi, please rate #175 #174, let me know what to modify to meet your requests. Thanks

    • il y a 3 ans
  • 5zones
    5zones
    • il y a 3 ans

    Hi CH, Please Check #231 and Feedback Please. Thnks...

    • il y a 3 ans
  • RuteMPeixoto
    RuteMPeixoto
    • il y a 3 ans

    Hello,

    First of all thank you for opening this contest - I had a really good time working on it! I hope my designs meet your expectations, so I would kindly request your feedback in order to know if I can/should improve or change anything. My entry is #221.

    Kind regards,

    RuteMPeixoto

    • il y a 3 ans
  • won7
    won7
    • il y a 3 ans

    .

    • il y a 3 ans
  • WintryGrey
    WintryGrey
    • il y a 3 ans

    Greetings, here's a summarized version of all the labels prepared for you: #219
    Also, you can see each one of them in details under these links: #130 - logo; #147 #195 #196 #218 - labels.
    I hope they match your taste, please provide me a brief feedback on them! Thank you.

    • il y a 3 ans
  • theislanders
    theislanders
    • il y a 3 ans

    Please check our newer entry #173. Would appreciate your opinion at the earliest possible. Thank you very indeed!

    • il y a 3 ans
    1. theislanders
      theislanders
      • il y a 3 ans

      And #176 as well. Thank you very much indeed! :)

      • il y a 3 ans
  • Isbie
    Isbie
    • il y a 3 ans

    how about this sir for a beer ...#167

    • il y a 3 ans
  • Isbie
    Isbie
    • il y a 3 ans

    158 sir please..

    • il y a 3 ans
  • Isbie
    Isbie
    • il y a 3 ans

    I dont know what it is,.. but i open for your suggestion thngs #109 #151

    • il y a 3 ans
  • vimoscosa
    vimoscosa
    • il y a 3 ans

    Hi, could you check the #149? thanks

    • il y a 3 ans
  • GabrielRazvan
    GabrielRazvan
    • il y a 3 ans

    Hi, please check #144 . Thanks

    • il y a 3 ans
  • theislanders
    theislanders
    • il y a 3 ans

    Pleased to submit our second design entry #143. We look forward to receiving your feedback. Like the previous one, we have included some info in description. Thank you very much!

    • il y a 3 ans
  • elenabsl
    elenabsl
    • il y a 3 ans

    Hi, please rate my entries #67 #66 and let me know if you want me to send a final version of them, thanks

    • il y a 3 ans
  • haniputra
    haniputra
    • il y a 3 ans

    CH feedback is really important and influential for the design result, we would like to figure out what CH wants or doesnt wants. So i/we can come up with a design we are both satisfied

    • il y a 3 ans
  • theislanders
    theislanders
    • il y a 3 ans

    We have just replied on Private Message Board. Thank you!

    • il y a 3 ans
  • theislanders
    theislanders
    • il y a 3 ans

    Pleased to submit our first design entry #117. We look forward to receiving your feedback. ( Please read the description of the entry, as we have included some important information there ). Thank you very much indeed!

    • il y a 3 ans
  • Simental02
    Simental02
    • il y a 3 ans

    please check #106....thanks

    • il y a 3 ans
  • KelvinOTIS
    KelvinOTIS
    • il y a 3 ans

    Please consider sealing and making the project guaranteed. That way you will get the best in participation and atleast designs will be original.

    • il y a 3 ans
    1. johnserda
      Détenteur du concours
      • il y a 3 ans

      I will seal the work and consider a guarantee once I get an idea of the quality of work from the website. This is the first time I have ever used Freelancer.com and I am unfamiliar with the quality of work. I have already paid two other national branding companies and have not gotten anything at all that I liked. Since a 20 something year old girl designed my Serda's Coffee Co. logo which I love in a contest we had 5 years ago I decided to give this site a try.

      • il y a 3 ans
    2. KelvinOTIS
      KelvinOTIS
      • il y a 3 ans

      Believe me you will not be disappointed! All the best

      • il y a 3 ans
  • KelvinOTIS
    KelvinOTIS
    • il y a 3 ans

    I have a feeling the prize money is really good ...the way you have rated does not yet show satisfaction and am of the idea that you extend the project to get good results. Please consider.

    • il y a 3 ans
  • haniputra
    haniputra
    • il y a 3 ans

    Please provide the exact size for each label,this really important for us to design

    • il y a 3 ans
    1. johnserda
      Détenteur du concours
      • il y a 3 ans

      Two labels will be placed on the bottles. The neck label which is 1" x 3" and the body label which is 7" x 3.5"

      • il y a 3 ans
  • Simental02
    Simental02
    • il y a 3 ans

    please check #83 & #84...thanks

    • il y a 3 ans
  • Ferrignoadv
    Ferrignoadv
    • il y a 3 ans

    Please rate #62 tnks

    • il y a 3 ans
  • IAN255
    IAN255
    • il y a 3 ans

    Please rate #50

    • il y a 3 ans
  • ZenoDesign
    ZenoDesign
    • il y a 3 ans

    #39 #40 #41

    • il y a 3 ans
  • johnserda
    Détenteur du concours
    • il y a 3 ans

    Sailboats are nice but they are not big in our area. Please consider recreational fishing boats like the Contender image included in the description and fish like groupers, marlins, tuna and red snapper instead if you were going to use a sailboat in a design.

    • il y a 3 ans
  • Gustavo93
    Gustavo93
    • il y a 3 ans

    Hope you like my logo so far, will be creating the other four separate labels now :)

    • il y a 3 ans
  • pradeepanvi01
    pradeepanvi01
    • il y a 3 ans

    Hi what is logo name and what your product

    • il y a 3 ans
    1. johnserda
      Détenteur du concours
      • il y a 3 ans

      Please read the description.

      • il y a 3 ans
  • cullumlaurie
    cullumlaurie
    • il y a 3 ans

    Does the prize money reflect designing four separate labels plus corporate identity?

    • il y a 3 ans
    1. johnserda
      Détenteur du concours
      • il y a 3 ans

      The prize money is for a logo and four separate labels for each of the names of the beer.

      • il y a 3 ans
  • lpfacun
    lpfacun
    • il y a 3 ans

    Please provide example of existing products designs.

    • il y a 3 ans
    1. haniputra
      haniputra
      • il y a 3 ans

      Do you want the style looks more modern or vintage perhaps? do you have any brand you like?

      • il y a 3 ans
    2. johnserda
      Détenteur du concours
      • il y a 3 ans

      I am open to modern or vintage. I really like Great Divide Brewery and Swamp Head Brewery. Many breweries do a bad job maintaining consistency among their image and make it hard to determine the name of the beer and who it is brewed by. These two breweries do a good job in branding and making the type and/or name of the beer easy to see.

      • il y a 3 ans

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