Company name: SoulSole(SS) Slogan: It's not just a sole, it's soul. Clarification: Soul: Having logos, pictures or inspirational quotes etched into the soles suggesting that your product representing the buyer souls. Sole: Your goods and products. It's not just a sole, it's soul: This showing that your product is not an ordinary sole. You are trying to representing the buyer soul by etching logos, pictures or inspirational quotes into them.