End Cosmetic Tail Docking
Very clean, attractive approach. The bounce of the text catches the eye if you're scrolling. The choice of music is nostalgic, matching the older dog on the porch in sepia tones. Everyone remembers a dog that's had it's tail docked yet few realize that it's still a practice. The balance of cuteness and disgust, along with a strong story touches a viewer and compels them to take action.