I designed the outline in a language that will resonate with Your audience. Every small business is looking for Growth. Also, added some chapters that were not necessarily in the brief (i.e. Wow Factor / Blogging), because I think they make sense in telling the story, help follow the logic. You can delete them if You don't need them. I wrote Your specific points in italics (parentheses). Those are for Your reference only, no need to include in the title if You are going to talk about it in the body. I also structured the outline in a way that tells a story to Your audience, so you get many "Aha" moments while they are reading Your book, report, workbook, or watching Your presentation. This increases Your chances of success.