Viewer Engagement - needs to show person interacting with TV. Would be helpful to show interacting with a TV service - play, shop, buy, etc.
Elements - very appealing and professional. Elements need to be more related to at least 3 book topics.
Multi-Element - should include multiple elements - at least 3 of these - Internet TV (streaming TV), TV Advertising (display or buy something), TV Apps (shows, videos, etc), Social TV (fans, messaging), and tCommerce (shopping channel, coupons).
App Icons - should be TV related - movies, videos, etc. avoid mobile apps such as wifi, Facebook, handset, heart.