Content is king. Whether you choose to believe it or not, content is still an indispensable part of achieving success online.
People love new and exciting content that can educate, entertain, or inspire them. And what better way to connect your business to your market than creating high quality and relevant articles?
Putting up a blog for your online shop would not only give your products more exposure but it can also strengthen your relationship with your customers.
Sometimes, coming up with blog topics could be draining. But don't you worry! Here are some topics you can consider for your e-commerce blog:
Create a calendar with the most iconic holidays or important dates that are relevant to your business and your audience. Write articles around these events and don’t forget to highlight their connection to your business.
Have you achieved an important milestone? Did you receive a recognition? If so, write about it and let your customers know that it wouldn’t have been possible if not for their continuous support. They would be delighted to know about the good news especially when they’re a part of it.
Trends and Analysis
No matter what you’re selling or who your audience is, becoming a trusted reference for a particular topic could help establish your authority. By giving a quarterly or bi-annual report about your business or the trends in your industry, you can position your blog as the go-to blog for consumers and fellow entrepreneurs.
Case studies or success stories are a great way to show how amazing your product is, and what a regular joe can get out of it. Include high-quality images or a testimonial video for a better storytelling. Take a look at the sample case study below:
"How to Launch a Subscription Box: Lessons from a Successful Korean Beauty Business" by Dayna Winter via Shopify
A blog can be an outstanding tool to get more users to visit your eCommerce website. Don't waste another minute. Start looking for a content writer now and start developing your blog!