An executive summary is a concise document of a management report or a business plan or a proposal and is considered to be the most important section. It is often prepared after the complete report or plan is finalized and is between 1 and 4 pages, typically. 

There is a wealth of information available on this topic; however, I have tried to collate information from some interesting articles on this topic and put it in a nutshell for the benefit of the community.

  • As the executive summary presents the reader with an essence of the report, it should focus on the most important information without delving much into minor details.
  • More importantly, it should be interesting enough to compel the reader to go through the complete document
  • Although it may vary depending upon the nature and objective of the report, and the audience it is intended towards, an executive summary should  broadly touch upon:

  - the unique selling proposition

  - the market or target customers

  - the company description and its legal form

  - the pain points and your solution or funding requirement.

  - the urgency or why now? This is critical as it addresses the timing part.

  •  It should also touch upon the financials briefly.
  •  It should be concise, clear and succinct enough for the reader to understand and drive home the message!

 

 

Publié 19 février, 2017

ltsrinivas

Techno commercial professional

Highly qualified techno commercial professional with over 20 years of rich and progressive experience in marketing, technical sales, business development, technical service and sourcing. Why me? * Earned Master's Degree in Technology of Plastics from UDCT, Mumbai ( a premier institute in the field of chemical technology) * MBA (Marketing) from Jamnalal Bajaj Institute of Management Studies, Mu...

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