Business has become very competitive. To survive in this cutthroat environment, you have to keep up with the marketing trends. You should always strive to be a step ahead of everyone else by using the same marketing tools, but with a twist.
With the advent of social media, you would think email would become obsolete. It was perhaps saved by everyone owning a mobile phone, because people are able to look at their emails on the go. It remains one of the most effective marketing tools for several reasons.
Email reaches more people at a time. One could argue that Twitter, with its 255 million users, and Facebook with 1billion users, have a far better reach. But these social media apps ask for your email when you subscribe! Email is a necessity when using the web, and everyone online has an email address.
Email delivers the message: it is a well-known fact that email gets your mail there 90% of the time. With Facebook, only 2% get to see your post due to Facebook’s limitation of the times your post will appear in newsfeeds. This is in favor of their paid ads.
Email pushes conversions: The aim of marketing is to turn any potential client into a paying client. Email is the most powerful conversion tool available.
This said, how you make sure your email gets responses and conversions from ‘just another boring email’? Emails have become too mundane, and to get them to elicit responses you need to apply different tactics. You have to portray your brand as sincere and considerate. Treat your clients in a humane way, and not as just a source of cash.
Set aside a few minutes each day and send some emails that create a connection with your clients. At the very least, send two emails and tie the responses you get to sales ads for the future. Email is a more effective tool than social media. These 8 tips will make your email response rocket.
1. What are the gains?
After the usual greetings, the client wants to know what they gain in your mail. Show them how much their time means to you. Prove you have used your time well in researching their needs. Tell them how your brand can effectively meet these needs. The email should offer the following:
Subject line should be catchy
The opening sentence should be catchy and concise
What you are selling clients should be in alignment with their needs
Brevity of the overall email is important
Make sure your email conveys an empathetic message. Your goals should be clear, and you must respect the potential client’s time.
2. Mind your language and spelling
It is important you carefully consider the recipient of your email. You have to be sure your grammar and spelling are meticulous. It conveys a negative image if you misspell words, or a client’s name. Take time to write your email. Proofread it before you send it off.
Mind your language and your tone before you send. Minor details might mean getting a new client, or losing them before you had them. Some seemingly innocent words are likely to cause strife and misunderstanding, so your language has to be clear and concise, leaving no room for guessing about what you might have meant.
Damage control for committing a faux pas is too costly for any brand. Sending a careless email means you have to do damage control for hundreds, probably thousands of people. You can avoid this in the first place if you are careful with grammar and language.
3. Capture the reader’s attention immediately
Avoid clickbait type of subject lines. Be more creative, and think outside the norm. Clients are so used to the clichéd lines they no longer respond to them. If you want your emails opened and actual responses sent, capture the recipient’s imagination from the word go.
Not everyone has the gift of writing. If you feel you have trouble finding the right words, log on to freelancer.com and outsource the task to professional writers.
4. Prove you can solve the problem
If you want your emails opened, read and responses sent, prove to the recipient you can actually solve their issues. Capture their attention by highlighting a problem they are facing, then prove you can help.
The reader needs to feel you are empathetic, and understand their issues. They also need to feel you have actually taken the time to find a solution, and that you are the right person to handle their issue. All you need to do is good research, write a great email and you are good to go.
5. Write a good call-to-action and well-defined steps to take
A great Call-To-Action (CTA) motivates the reader. You have to write a good CTA, and clearly define what the reader’s next course of action should be. Simply ending the email might lose you a potential client who just needed that final prod in the form of a CTA. For it to make sense, the reader has to feel your empathy. The CTA will just be the cherry on top, because your email structure should be the determining factor as to whether the CTA works.
6. Insert Emotions
Studies have proved that emails laden with emotion are more likely to get a response. Emails with moderate emotions were 15% likely to get a response. Words such as delighted, wonderful, great, terrific, etc., are some of the emotions you can inject into an email to capture the recipient’s emotions.
Writing an email with emotions appeals to the human nature of the recipient and they get to feel like they are interacting with a fellow human being, not a chat bot.
7. Time your emails
Yes ware, an email tracking software provider, carried out a study of half a million emails. They discovered that the best time to send emails was between 6 am and 7 am. The emails sent between these times had a 45% rate of response, as the competition at that time is low. Make sure you time your emails for maximum effect. This is bound to make your response rate shoot through the roof.
8. Give it a good ending
According to research by Boomerang, how you end your email matters a lot. It raises your response rate by different margins. The following were their findings on the increase in response rate by the percentage:
Thanks in advance - 38.3%
Thanks - 32.6%
Thank you - 21.9%
Kind Regards - 13.5%
Best Regards - 11.4%
There are different viewpoints from varying sources on the efficacy of these email endings. The only way to find out is by carrying out tests of your own, not disregarding the research, but using it as a basis for your own tests.
None of the given tips rely on any particular science. They are all based on years of research. They are also the result of a study of people’s behavior patterns, based on their browsing and email response habits. Any person can employ them to push their brand and email responses.
Since most of us spend a lot of time online and sending out emails, it is worthwhile employing these few tips to get better sales and conversions.
Do you have any more tips to add? Do you have some questions you would love answered? Feel free to post them in the comments section below.