A/B Testing, also known as split testing, is the method of comparing different versions of a webpage or site, keeping in mind the specific page elements to observe which functions the best. While creating two variants, A and B, and testing them in comparison to each other, you can improvise on your conversion rates, and authorize new designs by using the already present data and statistics. With the help of these tests, you get informed about the right changes needed on a page. Using this, you can proceed to collect data to determine which particular change will increase traffic and conversions. Instead of aimlessly shifting elements on the webpage and guessing your website optimization, it allows you to make informed decisions, making sure you get a positive response to your tweaks or modifications.
According to ConversionXL, A/B testing consists of three types
Split Testing: A simple test that tests one element against another version of the same element on a page, to discover which works better. A/B testing can also be referred to as A/B/C/D testing when more versions are getting tested.
Multivariate Testing: Testing multiple page elements, pitting each against the other to observe how various combinations will benefit the achievement of your goals.
Experiment: A free-for-all testing that lets you scramble around your site, analyzing all the aspects of elements on one page.
Why do you think that A/B Testing is the Right Choice
A/B testing is extremely useful as you get provided with specific data on which you can make decisions regarding site design and function. There is no guesswork involved, as you can base your decisions on concrete data.
Various aspects where A/B testing proves useful are:
Assists in improving marketing campaigns
Helps get more revenue and conversions
Functions & Site design can be improved
Optimizely has described the A/B testing process in the following points:
Collection of data: Analyze the different areas of your site to determine the area that gets most traffic, so the amount of data that has to get worked on will also be more.
Establish your goals: You need to set goals for your site, as these goals will prove to be the metrics to determine the variations of elements that will work best for your site.
Determining hypothesis: It is great if you have a goal, but you need to have a hypothesis too, in order to consider whether you are taking the best approach.
Create Variations: A/B testing tools are perfect for developing variations of elements if you work with a clear hypothesis in mind.
Experiment with tests: When you conduct experiments, you’ll be able to collect data about the best variations as visitors continue to visit your site.
Analysis: With A/B testing you can analyze the performance of variations, switching over to the version which performs the best.
Best Tools for A/B Testing in Word Press
Below are some very useful tools to regulate these tests.
1. Title Experiments Free
The Title Experiment test is simple, yet useful for conducting A/B testing for your headlines. This free plugin lets you test the titles of your page and posts, allowing you to assess how you can get clicks and more conversions. You will be able to determine the particular title variation that works best for you by improving your click rate. Another version of this plugin is WP Experiments Pro, offering more progressive features for testing with extras like detailed statistics, extra support, and an automated experiment freezing. This version will cost $29.99 annually.
Marketizator is a plugin that lets you bring improvisations to your site by creating online surveys, along with banner messages through A/B testing. Its main features are a WYSIWYG (what you see is what you get) editor, statistical relevant calculator, custom goals, reporting, and multivariate testing. Other features included are pop-up banners, online surveys, and further segmentation. This is an easy tool where you have to sign up and download the plugin, inserting the provided tracking code. It is free for 10,000 visitors a month. If you require greater traffic, a premium version is available.
3. Simple Page Tester
Simple Page Tester is a free plugin that can simply run A/B tests on WordPress. All you have to do is select the variations, carry out the test, and get your results according to the collected data. The best thing about this test is that it is SEO-friendly and offers all results at a glance. If you want more insights, you can always update to a higher version that includes features like analytics and full tracking of conversions.
4. WordPress Calls to Action
You can use the WordPress plugin if you wish to create more Call to Actions (CTAs) on your site, along with tracking their conversion rates. You can increase leads by running this A/B test, and other multivariate tests. Another extended version is available for developers with features like filters, actions, and hooks.
5. Nelio A/B Testing
This is a favored plugin to track and optimize conversions on your site. This can be used along with Heatmaps to determine the areas of your site that attract attention. Here, images, titles, themes, product descriptions, landing pages, widgets, CSS, and conversions can be tested. Nelio A/B testing can work in combination with plugins like Contact Form 7 and Gravity Forms. It is also possible to offload processing towards an external server with this test. Nelio A/B testing is free initially, but after the first trial costs $149 annually.
6. WordPress Marketing Optimizer
Marketing Optimizer, a plugin to streamline A/B testing, includes some great features like optimizing tracking and conversion rates, Gravity Forms integration, fast and rotating variations, and cache-compatibility. It also helps in creating variations for headings, images, layouts, testimonials, CTAs, and feedback forms. It can successfully integrate with its software to auto-track landing page templates and track all WordPress pages, as well as not ignore quick loading time.
7. A/B Press Optimizer
Although Kissmetrics costs $200 a month, the investment is worth it! It provides extensive tools for testing and tracking every detail of your website, including the behavior of visitors who have come to your site through conversion from their earlier one. The main features include:
Funnel Report: reporting leaks in your business
Path Report: studying the customer’s drive
Cohort Report: viewing how various marketing activities influence signup
Kissmetrics is best suited for large companies, as it is very useful for full optimization of your site in the most profitable manner.
Optimizely offers tools to let you build a great website that targets an audience on mobile, desktop and in-mobile apps. Their multivariate and multi-page testing helps to create the best websites to bring about the largest number of conversions. As with many tools, the beginner’s plan is free, then $49 for the monthly plan.
10. Visual Website Optimizer
Visual Website Optimizer is a powerful testing solution that helps you to create A/B tests for different categories of your site continuously, in the least possible time, without affecting any activity on your website. It includes several features like split URL testing, multivariate testing, heatmaps, landing page analyzer, revenue analysis, reports for different segments, personalized reports, and much more. Visual Website Optimizer comes with a 30-day free trial period. There are three plans of this plugin $49 for a Startup plan, $129 for a business plan, and $999 for a Custom plan.
Unbounce is an A/B tool with amazing testing tools and a well developed marketing platform that helps to create landing pages for conversion. Unbounce comes with advanced features like parallax scrolling, customized design elements, and responsive layouts. It can determine the best landing page that works for your site with multi-user client management and real-time statistics. Lead generation, email marketing services and creating forms is done best through Unbounce. Unbounce is $49 for 5,000 visitors, $99 for Pro 99 with 25,000 visitors and $199 for Pro 99 with 100,000 visitors.
12. WP A/B Theme Conversion Testing
This plugin is recommended as it allows you to switch themes for various users. Reports are made on the basis of number of conversions and views, and also the percentage of transfers. WP A/B Theme Conversion testing allows you to exhibit Multiple WordPress themes for visitors, and also tracks conversions by placing a shortcode.
13. AB Tasty
AB Tasty is a great WordPress plugin that enables users to compare different designs of the same webpage. Users can access real-time results and after comparing the performance, offer the viewers a better experience. Marketing teams can make various designs without knowledge of the code and thereby change the pages of the website. The users are free to set their own guidelines for completion of form or purchase to analyze data.
14. Split Test URL Rotator Plugin
You can increase the conversion rate of your website and improve the usability with Split Test URL Rotator Plugin. Landing pages can be set to test headlines and videos along with comparing their performance. Split testing can be used for several designs on newsletters while creating comments sections, blog posts and time spent on every page. Every page will thus be set to display the time spent, and also set-rotate split testers through unlimited URLs
If you are interested in A/B testing to maximise returns and conversions on your site, browse Freelancer.com for innumerable tips on A/B testing tools. You will certainly benefit by making informed decisions, and will in turn get positive responses for your website.
Which tool do you use for effective A/B testing in your company? Does it offer benefits the above-mentioned tools don’t? Let us know your thoughts in the comments below!